The very first clip from the upcoming White House Down answers the age old question, "How do you lose a rocket launcher?"

As an irate moviegoer upset that 2012 wasn't on a huge enough screen once reminded me, Roland Emmerich movies need to be seen on the biggest possible canvas.

Well since the options of with online trailers are fairly limited, the latest trailer for this month's White House Down substitutes length for size, cramming a whole lot of exposition and action into one extended look at this year's second "Die Hard in the White House" movie.

Two TV spots hyping this month's White House Down illustrate two very different approaches to selling this year's second "Die Hard in the White House" action movie.

Despite sharing a whole mess of the same footage, these two commercials could also be for entirely different movies.

No, the headline isn't some sort of euphemism.

A brand new behind the scene featurette pumping up White House Down quickly details the construction and performance of the action movie version of the president's heavily armed Cadillac.  Graham Kelly, a man with the incredible job of Action Vehicle Supervisor, informs us in the video that the First Limo is often referred to as "The Beast."

Having zigged with the Shakespeare conspiracy movie Anonymous, director Roland Emmerich returns to action with next month's White House Down.  When a guy famous for blowing stuff up directs a summer movie called White House Down, you probably have a pretty good idea what the movie is going to entail.

A new featurette promoting the June 28th nationwide release goes behind the scenes of 2012's other "Die Hard in the White House" movie, showing off a good chunk of new footage in the process, including heaps of action and our first substantial taste of the villain, played by Jason Clarke.

From what we can tell, White House Down is a deeply egalitarian summer action movie.

So it's only fitting that Channing Tatum's average joe shares the film's one sheet with Jamie Foxx as the President of these United States.

You know how it is.  You're an aspiring but not-quite-qualified Secret Service Agent, and you take your precocious daughter with you to the White House for your big job interview.  When all hell breaks loose and some heavily armed, highly coordinated bad guys assault 1600 Pennsylvania Avenue, it's up to you to pull a John McClane and save the day while getting into some buddy cop-style action hijinks with the President.

That's the idea behind White House Down, 2013's other action movie involving a hostage situation in Washington D.C.  The new theatrical trailer lays it all out there, playing up the large-scale, bullet-spewing mayhem and the chemistry between leads Channing Tatum and Jamie Foxx.

Huzzah for original sci-fi!

Warner Bros. announced today that Andy and Lana Wachowski started principal photography on Jupiter Ascending, starring Mila Kunis and Channing Tatum, two weeks ago at Leavesden Studios in the United Kingdom.

Perhaps more importantly, the studio also revealed an official synopsis of the mysterious project's intergalactic story.

Synopsis: Real Hasbro heroes the G.I. Joes are not only fighting their mortal enemy Cobra; they are forced to contend with threats from within the government that jeopardize their very existence.

Sony Pictures has unveiled the first trailer and a theatrical one-sheet for this White House Down, this year's other movie that stacks one man against a bunch of bad guys who seize the White House.