How does Marvel inform audiences around the world that the superhero team-up The Avengers is, in fact, a superhero team-up combining several franchises? By releasing posters and banners featuring the assembled heroes either all together or in pairs, usually striking heroic poses in the midst of devastating explosions destroying New York around them. Today we have a look at both of those options in action.
From here through the first week of May, news on The Avengers isn't likely to let up one bit, as Marvel Studios is set to aggressively pimp its biggest movie yet. If you're already sold on the blockbuster team-up and are thusly wary of hitting a saturation point with spoilery new material, best to just bow out now, because a new international trailer sort of spoils a few fun beats in the film that we hadn't glimpsed until now.
The rallying cry of Marvel's preeminent superteam is, of course, "Assemble!" As far as we can tell so far, assembly is really the entire point of The Avengers, putting a bunch of superheros and government assassins seen in the previous five Marvel Studios releases into one mega-movie. They'll all learn valuable lessons about teamwork, as demonstrated by the recent The Avengers poster, which put them all together, fighting as one and striking poses on the battle-ravaged streets of Manhattan. On six new character posters, whoever, the team pairs off to look cool and combat-ready. Everyone's accounted for, from Iron Man to Black Widow, and one even adds Cobie Smudlers as SHIELD Agent Maria Hill. You can never go wrong with Smulders.
Over the years, Joss Whedon has proven to be a very loquacious figure. That's lucky for him, since The Avengers requires him to not only write and direct the superhero epic, but to ceaselessly answer the same questions about the film for a few years straight. This he has to do with characteristic good humor but without giving away any of the film's secrets; his latest comments on Marvel Studios' big ensemble team-up are something of a master class for writer-directors pimping the latest summer movie product. Whedon has disavowed the notion that the Skrull or the Kree are villains and chimed in on the running time, director's cut, and more, all without spoiling a thing.
Marvel, in its endless beneficence, has issued forth amongst us two new stills from The Avengers. Marvel has made these images count; they don't feature Iron Man pew-pew-pewing through the concrete jungle of Manhattan, Hulk smashing, or Captain America hurling that vibranium shield through alien craniums. Instead, both of these new stills showcase an ethereal spectacle more stunning than even the biggest visual effects budget could possibly create. I refer, of course, to the impossibly lovely Cobie Smulders, who plays SHIELD Agent Maria Hill, the right-hand woman to Samuel L. Jackson's Nick Fury in The Avengers.
Since the weekend, Marvel has been counting down to the reveal a brand-new theatrical trailer for The Avengers, the crossover ensemble towards which the studio has been building since 2008's Iron Man. Yesterday, an official one-sheet teased the new trailer, but today, the two-minute-and thirty-second preview arrived right on time. Actually, a few minutes early. Dally no longer, watch away.
Good news, everyone. The start of another week brings a new still to add to your flipbook version of The Avengers, a low-tech solution for anyone struggling with an addiction to teases of the titular heroes hanging out in what look like SHIELD facilities.
Last week closed out with a look at Chris Hemsworth as Thor and Clark Gregg as Agent Coulson, but now we've got other big Chris, Chris Evans, in full Captain America regalia. He's flanked by Jeremy Renner and Scarlett Johansson as SHIELD operatives Hawkeye and Black Widow, all of them putting on mean faces and strutting like they're in The Right Stuff.
Apparently, when filming last summer's Thor, star Chris Hemsworth kept putting on so much muscle that his costumes had to be modified to accommodate his rippedness. In this summer's The Avengers, one of the thunder god's new outfits features no sleeves, allowing us all to bask more fully in the sight of Hemsworth's physicality.
A new image from Marvel's big team-up shows Thor and Agent Coulson, once again played by Clark Gregg, chilling at SHIELD headquarters, with two elements most prominent: Thor's right arm and Thor's left arm.
It's February. That means we're about two and a half months out from summer movie season, a season that is set to start in ginormous fashion with The Avengers. There's a curious thing happening with expectations around the film. In the absence of truly stunning, mind-melting, epic footage befitting a team-up of Captain America, Thor, Iron Man, and the Incredible Hulk, there seems to be an assumption that, with so many heroes and all, The Avengers will inevitably fail to live up to its insane potential. Well today, visual effects maestro Chris Wells is here to provide some hyperbole, ensuring that expectations jump back up to the proper levels.
Any blockbuster of suitable size is accompanied by an often noxious cloud of tie-in merchandising and promotion that slaps your favorite character's face on fast food wrappers, condom boxes, and underoos. The Avengers is most certainly a blockbuster by design, which means that come this May, the titular superteam will be an inescapable presence both in and out of your local cinema. A new promotional image can attest to that, since it has the whole team striking their coolest "walking towards the camera" The Right Stuff pose, strutting in the name of Harley Davidson.