During the record-setting Thanksgiving frame, the latest feature from Walt Disney Animation Studios, Frozen, made a boatload but still fell behind the commercial juggernaut that is The Hunger Games: Catching Fire.
This weekend, though, Frozen and Panem's finest managed to switch positions, jumping up to number one.
Cross-platform franchise storytelling is the new hotness.
When the T-800 inexplicably rides again in 2015 with a rebooted Terminator film in theaters, a new television series will supplement the action, tying directly into the story of the film.
There are average men and, towering above them as if from Mount Olympus itself, there's Ron Burgundy.
Similarly, there are ordinary tickets for Anchorman 2: The Legend Continues and, offering up unprecedented goodies, there are SuperTickets for the sequel to Adam McKay and Will Ferrell's 2004 comedic masterpiece.
Just yesterday, Sony Pictures unveiled the first theatrical trailer for The Amazing Spider-Man 2. The action-packed glimpse at Peter Parker's next ordeal rolled out many a villain and posed as many new questions as it answered.
So any fan who just can't wait until May 2, 2014 will be happy to find that there's already a commentary version of the trailer in which Marc Webb, Andrew Garfield, Emma Stone, Dane DeHaan, and Jamie Foxx talk about what's happening in the trailer and what to expect from the sequel.
Every year, ten movies compete for visual effects Academy Award nominations via a "bake off," a presentation of scenes and sizzle reels from these VFX-heavy movies to see which five will actually be nominated.
When the next bake off goes down in January, Man of Steel won't be among the movies duking it out for visual effects supremacy.
When The Avengers made more than a milliard at the box office, it was only a matter of time before cross-pollinating franchises started popping up all over.
20th Century Fox is ideally positioned to jump on the Marvel Studios-style bandwagon, since the studio owns the movie rights to a huge chunk of Marvel's stable, from the X-Men to the Fantastic Four and plenty in between.
The studio, it turns out, has tasked a producer and screenwriter with an X-Men history to build a shared cinematic universe for all those exploitable intellectual properties.
"By the hymen of Olivia Newton-John," Ron Burgundy exclaims in a new clip from Anchorman 2: The Legend Continues, assuaging the fears of anyone who worried that Will Ferrell and Adam McKay might have lost a step in the last decade.
Prepare thyself for an X-Men movie the very title of which thunders with epic promise.
The director who kicked off the Merry Mutants' theatrical franchise announced today that X-Men: Apocalypse will arrive on May 27, 2016.
Stupendous. But what is X-Men: Apocalypse?
Jonah Hill and his teeth are front and center in a new clip from The Wolf of Wall Street.
Those chompers also get prominent placement next to Leonardo DiCaprio on the freshest poster for Martin Scorsese's humdinger of a dark comedy.
Between today's teaser trailer and the recent big triptych poster, and the reveal of at least one extra villain in The Amazing Spider-Man 2, your spider-sense ought to be tingling at least a little bit.
Not letting one ounce of hype escape unsqueezed this week, Sony Pictures has also rolled out what seems to be a first listen to the sequel's musical score, along with eight official images showing off Marc Webb's acting ensemble.