Just over two months out from the theatrical release of The Amazing Spider-Man 2, and fans of the 2012 reboot already have to carefully choose whether or not to watch every nugget of new promotion.
Why? Because at this point, the Sony hype-machine is showing off a whole lot of Marc Webb's sequel, covering a whole lot of action beats if not actual mega-spoilers.
A brand new international trailer clocking in at over three minutes, for example, involves no shortage of web-slinging and battle between Spidey and Electro.
The Constantine pilot has found an actor to play the lead, a comic book character you might recognize as the Hellblazer, DC's resident supernatural sleuth with an ear for a wisecrack and lungs full of tar.
And hey, this actor, Matt Ryan, will sound a whole lot more like his comic book counterpart than Keanu Reeves.
Superheroes are notorious for not staying dead.
So in a way, it's sort of fitting that the dessicated, zombielike fist of Heroes is smashing up through the ground as the series hauls its ass out of the grave.
NBC is bringing back its erstwhile superhero series for a thirteen-episode miniseries airing in 2015.
3 Days to Kill outpaced its fellow new releases this weekend, debuting in second place on the domestic box office chart.
A TV spot for Captain America: The Winter Soldier piles on action and seriousness, showing off plenty of new footage from the sequel while appearing to reveal a mega-spoiler.
A trio of clips from Need for Speed find Aaron Paul, Imogen Poots, and Scott "Kid Cudi" Mescudi partaking in high-velocity zigging, zagging, and barreling ahead.
Almost as importantly, however, one of these clips also belongs to Michael Keaton as the action-adventure's delightfully over the top Greek chorus.
Having declined to throw wild haymakers at glass-jawed aliens in Independence Day 2, Will Smith is angling to star in another science-fiction adventure, continuing an almost-uninterrupted dalliance in the genre.
Rather than sign up for another sequel, Smith has set his sights on Brilliance.
The much-anticipated return of Neptune's finest private detective contains a love triangle, but it's just a fact that no man can tame Veronica Mars.
If somebody were going to ride with the indomitable and endlessly resourceful sleuth, though, it would have to be reformed bad boy Logan Echolls.
One of two new images from the theatrical revival of the beloved TV show implicitly confirms this by pairing Kristen Bell and Jason Dohring, each posing in such a way as to express the fundamental differences that make their characters so, so compatible.
The newsman who makes all newsmen quake is treating the American moviegoer like he treats his lovers: he's not sending us home until we're satisfied and smiling.
Ron Burgundy is returning to theaters for just one precious week with an R-rated alternate cut of Anchorman 2: The Legend Continues, hitting theaters on February 28th.