It's Super Bowl Sunday, a secular holiday of football, greasy food, beer, and expensive commercials. This, generally, is not a weekend when Americans are too concerned about what's playing at a theater near them, but this particular Super Bowl weekend proved to be an exception to that rule.
American Sniper continued its dominance at the box office for the third consecutive weekend, while newcomers Black or White and Project Almanac debuted strong, The Loft rounded out the top ten, and an HBO show invaded IMAX.
After breaking records aplenty a week ago, American Sniper is well on its way to becoming the biggest war movie of all time.
Rubber baby or not, Clint Eastwood's military hagiography hauled in another $64.3 million this weekend, according to current estimates. That brings American Sniper's domestic total to a staggering $200.1 million after just ten days in wide release.
Having dropkicked Tony Stark in 2013, Katniss Everdeen has now delivered arrows to the necks of each and every member of the Guardians of the Galaxy.
The Hunger Games: Mockingjay - Part 1 now stands as the highest-grossing domestic release of last year, kicking Guardians of the Galaxy to the curb.
American Sniper broke a boatload of records this weekend, hauling in an unprecedented amount of cash for this type of movie this time of year, upending a whole lot of box office wisdom in the process.
Liam Neeson punched Bilbo Baggins in the trachea this weekend and very nearly set a record as he did it.
After three consecutive weeks at number one on at the domestic box office, The Hobbit: The Battle of the Five Armies was kneecapped by Taken 3.
The Hobbit: The Battle of the Five Armies repeated history, following in its predecessors' Hobbity footsteps with a third consecutive weekend atop the box office dogpile.
While that may have been predictable, there was also a pleasant surprise: The Woman in Black 2: The Angel of Death opened bigger than anybody anticipated, helping power the box office of the first weekend in 2015 to 6% better than the first frame last year.
What a difference a week can make.
A week ago, we didn't knew when or even if we'd ever see The Interview. Now it has collected about $18 million total and proven that old adage about good publicity and bad publicity.
The final weekend of 2014 was a very, very busy one at the domestic box office.
In fact, it was the busiest post-Christmas stretch in history, with moviegoers dropping about $208 million at theaters in North America. That's enough to unseat the just-after-Christmas frame from 2009, back when Avatar and Sherlock Holmes made hay around the holiday.
This landmark weekend was led by The Hobbit: The Battle of the Five Armies in its second consecutive first-place showing, but new releases Unbroken and Into the Woods proved potent as well.
With a phrase familiar to a bad boyfriend seducing a woman who knows better or a reformed addict holding a bag of junk, audiences were encouraged to see The Hobbit: The Battle of the Five Armies by indulging "One Last Time."
That was Warner Bros.' big hook: that after three Lord of the Rings epics and two super-sized Hobbits, this trilogy-capper represents the last time we'll see J.R.R. Tolkien's sprawling fantasy setting on the big screen.
So did the "One Last Time" cajoling and the "Defining Chapter" hyperbole work on moviegoers?
After three consecutive weekends at number one, The Hunger Games: Mockingjay - Part 1 has finally been knocked from its perch.
Just because it's number one doesn't mean that the movie doing the knocking, Exodus: Gods and Kings, is necessarily a hit of biblical proportions.