B.O. Roundup, July 4-6: 'Transformers 4' Stays on Top Over Holiday Weekend

Sunday, 06 July 2014 11:19 Written by  iamrogue
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B.O. Roundup, July 4-6: 'Transformers 4' Stays on Top Over Holiday Weekend

Transformers: Age of Extinction became the first movie of this summer to maintain the top spot at the domestic box office for two weeks in a row.

Michael Bay's latest orgy of explosions and CGI held sway over the Independence Day weekend, but a group of smaller new releases each grabbed their own slice of the holiday pie, too.

The fourth Transformers declined a whopping 65% from its opening weekend (the biggest of 2014 so far), earning an estimated $36.4 million from 4,233 theaters in the U.S. and Canada.  Taking into account the five-day extended weekend, that number balloons to $53.7 million.

Domestically, Age of Extinction trails its predecessors at the same place in their theatrical runs, but this Transformers isn't really supposed to match the other Hasbro movies at home.  Instead, Transformers: Age of Extinction is playing to a foreign crowd like gangbusters, having now earned $400.9 million in international markets.

With Optimus Prime's new adventure holding sway, Tammy debuted in second place.  The Melissa McCarthy comedy opened to the tune of a $21.1 million estimate over the weekend proper, $32.9 million over the five-day frame. 

Like The Heat and Identity Thief, this is a testament to the drawing power of McCarthy, who co-wrote Tammy with her husband Ben Falcone (he also directed). Still, the new film is doing slower business than either of those comedies.  That's largely attributable to Tammy's lack of a clear conceptual hook and a critical shellacking.  Audiences were largely disappointed with the picture, however, as it received a dismal C+ CinemaScore from moviegoers polled on the way out.

Following Tammy is Deliver Us From Evil, a supernatural thriller based on the exploits of real-life New York cop Ralph Sarchie, to whom IAR spoke in an exclusive interview, along with director Scott Derrickson.  Deliver Us From Evil opened in 3,049 theaters (about 100 fewer than Tammy), earning an estimated $9.5 million in third place.  Over the five-day frame, it brought in $15 million, about half of what Screen Gems was projecting for the thriller from producer Jerry Bruckheimer.

Relativity Media's science fiction family event Earth to Echo, meanwhile, earned far more favorable reviews than either Tammy or Deliver Us From Evil.  Directed by Dave Green, the film follows a group of youngsters who discover an alien life form and utilizes a found footage approach.

Over the actual weekend, Earth to Echo earned an estimated $8.2 million from 3,230 theaters in North America.  Its five-day run found Earth to Echo raking in $13.5 million.  With a strong CinemaScore and only light competition for family audiences over the weeks to come, this unique scifi adventure will stay strong.

Check out the top ten movies in the country for the weekend of July 4th through 6th:

1. Transformers: Age of Extinction..............................$36.4 million..............$174.7 million

2. Tammy........................................................................$21.1 million..............$32.9 million

3. Deliver Us From Evil..................................................$9.5 million................$15.0 million

4. 22 Jump Street...........................................................$9.4 million................$158.8 million

5. How to Train Your Dragon 2......................................$8.7 million................$140.0 million

6. Earth to Echo..............................................................$8.2 million................$13.5 million

7. Maleficent....................................................................$6.1 million................$213.8 million

8. Jersey Boys.................................................................$5.1 million................$36.7 million

9. Think Like a Man Too..................................................$4.9 million................$57.1 million

10. Edge of Tomorrow.....................................................$3.6 million................$90.8 million

Overall, this holiday frame was down significantly from last year.  Specifically, it was down by 47% from Independence Day weekend 2013, when Despicable Me 2 and The Lone Ranger stampeded into theaters.  This was, in fact, the quietest Fourth of July since 1999, when Wild West West opened wide.


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