B.O. Roundup, July 25-27: 'Lucy' Overpowers 'Hercules' with $44 Million

Sunday, 27 July 2014 09:58 Written by  iamrogue
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B.O. Roundup, July 25-27: 'Lucy' Overpowers 'Hercules' with $44 Million

Scarlett Johansson wrestled the title of "The People's Champion" from Dwayne Johnson.

The petite star proved a more bankable ass-kicker than the erstwhile The Rock, with Lucy easily outpacing Hercules as the number one movie in America this weekend.

Johansson may have had to skip Marvel's Avengers: Age of Ultron panel in Hall H at Comic-Con, but she was onscreen at the 3,173 theaters in North America playing Lucy, a scifi-actioner in which she plays a normal woman forced to become a drug mule.  When the experimental drug starts leaking into her system, it unleashes the full capacity of her brain, turning her into an action goddess.

The nation heard "Scarlett Johansson" and "drug mule" and just couldn't resist.  Lucy earned $44.0 million in its debut weekend, according to current estimates.

Since French action impresario Luc Besson shot Lucy for a reported production budget of $40 million, that estimate is quite the boon for Besson and his leading lady, who has been having a gangbusters year between Captain America: The Winter Soldier, Chef, and Under the Skin.

In second place there's Hercules, which stars charismatic beast Johnson as the demigod hero of Greek mythology.  The large-scale adventure film debuted with an estimated $29.0 million from 3,595 theaters in North America.

While Lucy surprised by more than doubling pre-weekend commercial expectations, Hercules has to be a bummer.  With a budget closer to $100 million and the benefit of more theaters and 3D ticket prices, the CGI-packed spectacle was expected to do bigger business, especially given audience fondness for Johnson.

Luckily for Hercules, Johnson is a huge draw overseas, so the film ought to clean up globally.

In eighth place there's another new wide release, Rob Reiner's And So It Goes.  Playing in 1,762 locations, the romantic comedy starring Michael Douglas and Diane Keaton debuted to an estimated $4.5 million.

A Most Wanted Man, meanwhile, managed to crack the top ten despite playing in just 361 theaters.  Anton Corbijn's adaptation of the John Le Carre novel, which stars the late Philip Seymour Hoffman, grossed an estimated $2.7 million, putting it at number ten this week.

Woody Allen's latest, Magic in the Moonlight, opened in just 17 locations from which it earned an estimated $426,000 for a tremendous per-theater average of $25,000.

Here are the top ten movies in America for the weekend of July 25th through 27th:

1. Lucy..........................................................................$44.0 million...............New Release

2. Hercules...................................................................$29.0 million...............New Release

3. Dawn of the Planet of the Apes..............................$16.4 million...............$172.0 million

4. The Purge: Anarchy.................................................$9.8 million.................$51.2 million

5. Planes: Fire & Rescue.............................................$9.3 million.................$35.1 million

6. Sex Tape...................................................................$5.9 million.................$26.8 million

7. Transformers: Age of Extinction............................$4.6 million.................$236.3 million

8. And So It Goes.........................................................$4.5 million.................New Release

9. Tammy......................................................................$3.5 million.................$78.1 million

10. A Most Wanted Man..............................................$2.7 million.................New Release

Next week, Marvel Studios launches a new franchise with the smartass scifi adventure Guardians of the Galaxy while Universal releases Tate Taylor's James Brown biopic Get On Up.


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