B.O. Roundup, March 20-22: 'Insurgent' Is Up to Snuff; 'The Gunman' Shoots Itself in the Foot

Sunday, 22 March 2015 14:57 Written by  iamrogue
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B.O. Roundup, March 20-22: 'Insurgent' Is Up to Snuff; 'The Gunman' Shoots Itself in the Foot

The clock struck midnight for Cinderella this weekend: Insurgent knocked Disney's latest live-action fairy tale from the top of the box office heap.

The YA sequel opened at number one, while straightforward Sean Penn actioner The Gunman shot itself in the foot, opening in fourth place and becoming the latest high-profile box office whiff of 2015, and the religious drama Do You Believe? didn't inspire too much faith.

The Divergent Series: Insurgent earned an estimated $54.0 million from 3,875 theaters in the U.S. and Canada.  That's on par with the adaptation of the first novel in Veronica Roth's dystopian trilogy.  In fact, it's almost exactly on par with Divergent, which opened on the same weekend last year with a $54.6 million haul.

Lionsgate/Summit Entertainment was hoping for more of a bump between the first and second film, especially since Shailene Woodley's profile has only risen in the last year thanks to The Fault in Our Stars.  The distributor pegged Insurgent to earn $57 million in its debut and the sequel came close enough to avoid the stink of commercial disappointment.  Insurgent ought to end up making well over $100 million at the domestic box office, and that's nothing to sneeze at, but it's also becoming clear that no matter how hard it tries, the Divergent franchise is never going to reach the delirious heights of The Hunger Games.

Overall, Insurgent actually drew a considerably smaller crowd than its predecessor, since the sequel is a 3D release where Divergent was 2D only.

Holdovers Cinderella and Run All Night came in second and third place, respectively, leaving fourth for The Gunman, an attempt to give two-time Oscar winner Sean Penn his own Taken-style action series. 

This one even comes from Pierre Morel, who actually directed the first Taken, but this time the result proved less potent at the box office.  The Gunman opened in 2,816 North American theaters from which the film earned just $5.0 million, according to current estimates.  That's roughly on par with this year's most conspicuous flops like Mortdecai, Hot Tub Time Machine 2, and Unfinished Business.  So don't expect Penn to become the next Liam Neeson.

This week's other new wide release, the faith-based drama Do You Believe?, debuted in sixth place behind long-legged Kingsman: The Secret Service.  Playing in 1,320 theaters, the movie earned an estimated $4.0 million, an estimate predicated on the idea that Do You Believe? will get a boost on Sunday.

On the corresponding weekend a year ago, God's Not Dead, another religious drama from Pure Flix Entertainment, opened to $9.2 million despite playing in 500 theaters fewer than Do You Believe?  So this Christian film isn't performing on the same level as God's Not Dead or Son of God or Heaven is for Real, both of which also hit last year.

The acclaimed new horror film It Follows expanded to 32 theaters, from which it whipped up an estimated $352,000.  Danny Collins, which stars Al Pacino, opened in just five theaters, earning an estimated $73,000 in the process. Expect both films to expand in the weeks to come.

1. The Divergent Series: Insurgent...............................................$54.0 million...............New Release

2. Cinderella...................................................................................$34.4 million...............$122.0 million

3. Run All Night..............................................................................$5.1 million.................$19.7 million

4. The Gunman...............................................................................$5.0 million.................New Release

5. Kingsman: The Secret Service.................................................$4.6 million.................$114.5 million

6. Do You Believe?........................................................................$4.0 million.................New Release

7. The Second Best Exotic Marigold Hotel..................................$3.4 million.................$24.1 million

8. Focus..........................................................................................$3.3 million.................$49.4 million

9. Chappie......................................................................................$2.6 million.................$28.3 million

10. The SpongeBob Movie: Sponge Out of Water......................$2.3 million.................$158.7 million

Next weekend finds two very different movies into the box office fray: the Will Ferrell - Kevin Hart comedy Get Hard and the animated scifi romp Home.

Will either of them be able to claim the top spot on the domestic box office chart or will Insurgent hang on to its title as the number one movie in America?  Check back next week to find out.  Same Rogue time, same Rogue channel.


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