B.O. Roundup, March 27-29: 'Home' Over-Performs, 'Get Hard' is Tough Enough

Sunday, 29 March 2015 08:44 Written by  Jordan DeSaulnier
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B.O. Roundup, March 27-29: 'Home' Over-Performs, 'Get Hard' is Tough Enough

Animated adventure Home surpassed all expectations at the box office this weekend, giving DreamWorks Animation reason to rejoice and easily snatching the number one spot from R-rated comedy Get Hard in the process.

Home, which stars the voices of Rihanna, Jim Parsons, Steve Martin, and Jennifer Lopez, opened in 3,708 theaters throughout North America, from which it grossed an estimated $54.0 million.

Going into the weekend, distributor 20th Century Fox was projecting a haul of between $30 million and $35 million for Home, which instead became the strongest DreamWorks Animation opener since Madagascar 3: Europe's Most Wanted way back in the summer of 2012.  Home's bigger than anticipated debut marks a welcome change for DreamWorks, which saw all three of its 2014 releases – from Mr. Peabody & Sherman to How to Train Your Dragon 2 to Penguins of Madagascar – all under-performing at the domestic box office on top of 2013 disappointment Turbo and 2012 commercial whiff Rise of the Guardians.

In response to this run, DreamWorks recently laid off 500 employees and reshuffled its release plans, removing Kung Fu Panda 3 and B.O.O.: Bureau of Otherwordly Operations from its 2015 slate.  So Home opening nationwide with about $20 million more than anyone anticipated, it's worth celebrating at DWA. 

Plus, the film received a strong A exit poll CinemaScore from moviegoers, so it ought to hold reasonably well in the weeks to come, especially since Home won't have competition from another animated movie until Pixar's Inside Out in late June.

In second place is Get Hard, an irreverent comedy pairing proven commercial assets Will Ferrell and Kevin Hart.  The movie kicked up some controversy before its debut thanks to some polarizing racial and gay panic content, but it didn't hurt Get Hard at the box office.  Playing in 3,175 theaters in the U.S. and Canada, Get Hard grossed $34.6 million, according to current estimates.

Warner Bros. was projecting a $30 million haul based mostly on the viability of its two leads.  This marks the second-biggest debut of Hart's career, behind only Ride Along, which opened to the tune of $41.5 million last year.  Excepting his animated work, it also ranks high on debuts for Ferrell, coming in behind Talladega Nights: The Ballad of Ricky Bobby ($47.0 million) and The Other Guys ($35.5 million) but ahead of Blades of Glory ($33.0 million) and Elf ($31.1 million).

Last week's number one movie, The Divergent Series: Insurgent fell to third, followed by Cinderella in fourth. 

Rounding out the top five was It Follows, an acclaimed low-budget horror tale.  After two busy weekends in limited release, distributor Radius-TWC called an audible, cancelling the VOD release of It Follows and instead expanding the theatrical release. Ramping up from 32 theaters to 1,218, It Follows rode a wave of good worth of mouth to an estimated $4.0 million haul.

Check out the full top ten for the weekend of March 27th though 29th:

1. Home..........................................................................................$54.0 million...............New Release

2. Get Hard.....................................................................................$34.6 million...............New Release

3. The Divergent Series: Insurgent..............................................$22.0 million...............$86.3 million

4. Cinderella...................................................................................$17.0 million...............$150.0 million

5. It Follows....................................................................................$4.0 million.................$4.7 million

6. Kingsman: The Secret Service.................................................$3.0 million.................$119.4 million

7. Run All Night..............................................................................$2.2 million.................$23.8 million

8. The Second Best Exotic Marigold Hotel..................................$2.1 million.................$28.1 million

9. Do You Believe?.........................................................................$2.1 million.................$7.0 million

10. The Gunman.............................................................................$2.0 million.................$8.8 million

The summer movie season gets off to an early start next week thanks to Furious 7, which you can expect to be the number one movie in America by a mile.

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