Box Office Roundup: February 18-21, Unknown Upsets Number Four

Tuesday, 22 February 2011 09:51 Written by  Jordan DeSaulnier
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Box Office Roundup: February 18-21, Unknown Upsets Number Four

Based on the nearly nonstop, visual effects and handsomeness-heavy advertising, you probably expected I Am Number Four to handily dominate the President's Day weekend, but today, I'm happy to surprise you.  With a well-below-expectations-haul of $22.6 million, Number Four actually ended up in the third place spot, making less money than Gnomeo and Juliet, which pulled in $24.8 million.  Surprisingly, both these films bowed to the weekend's biggest earner, Liam Neeson's Unknown, with $25.1 million.

This came as a big surprise, since Number Four was predicted by almost all metrics to easily win the weekend, with most expecting Unknown to come in third, behind Number Four and Big Mommas: Like Father, Like Son, which fell below expectations with $19 million in fifth place.  According to Warner Bros' research, the latest Liam Neeson-in-fisticuffs-abroad picture's key to success laid in oft-neglected demographics; 51% of Unknown's audience was female, and 54% was 50 years old and above.

While the weekend proved to be a non-starter for the would-be Number Four franchise, it was a profitable one for Adam Sandler, whose romantic comedy Just Go With It stayed strong to the tune of 21.7 million, making it likely to top $100 million by the end of its theatrical run.  If so, that will make it the twelfth Sandler comedy to make more than $100 million.  The King's Speech earned almost $8 million, bringing its total past $100 million, a major coup for the Weinstein Company.  Channing Tatum's Roman-Era slugfest The Eagle dropped to ninth place, and No Strings Attached came in tenth with the mark of the beast $66.6 million.


1. Unknown                          $25.1 million         New Release

2. Gnomeo & Juliet               $24.8 million         New Release

3. I Am Number Four            $22.6 million         New Release

4. Just Go With It                 $21.7 million         $64.3 million

5. Big Mommas                     $19.0 million         New Release

6. Never Say Never               $16.5 million         $51.4 million

7. The King's Speech             $7.9 million           $104.6 million

8. The Roommate                 $4.5 million           $33.1 million

9. The Eagle                          $4.3 million           $15.8 million

10. No Strings Attached        $3.6 million           $66.6 million

Are you disappointed to see that I Am Number Four's franchise potential has, in all probability, been snuffed out all ready? 

Next weekend will be guy-friendly, with Drive Angry 3D and Hall Pass hitting theaters.  Which one are you more excited to lay eyes on?

Source: Box Office Mojo

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