Box Office Roundup: March 11-13, 'Battle: Los Angeles' Throws Down

Monday, 14 March 2011 07:57 Written by  Jordan DeSaulnier
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Box Office Roundup: March 11-13, 'Battle: Los Angeles' Throws Down

The lesson of this weekend: don't bet against apocalyptic alien invasion movies where lots of recognizable landmarks are vaporized.  Battle: Los Angeles opened on par with expectations, earning an estimated $36 million for the number one spot.  The weekend's other alien-centric new release, the animated adventure Mars Needs Moms did not fare quite so well, with a feeble $6.8 million estimated debut in fifth place.  The only new release without any extraterrestrials, Catherine Hardwicke's Red Riding Hood, opened in third place, with an estimated $14.1 million. 

The marketing for Battle: LA focused exclusively on frenetic combat and accordingly, the audience was roughly 68% male.  Red Riding Hood, on the flip side, sported an attendance that was 64% female and 56% under 25 years-old.  This is to be expected, given that the film was heavily marketed as such and Hardwicke also directed the first film in the Twilight franchise.

Last weekend's number one film, the bizarre Western Rango, turned in a second place finish, behind Battle: Los Angeles.  The first animated feature from Pirates of The Caribbean director Gore Verbinski, added an estimated $23 million, bring its ten day total to just under $70 million.  In fourth place, The Adjustment Bureau, starring Matt Damon and Emily Blunt, added $11.5 million, increasing its ten day total to a more-robust-than-anticipated $38 million.

Mars Needs Moms is the latest performance capture animated feature from Disney and ImageMovers, the studio responsible for the Robert Zemeckis-directed Polar Express, Beowulf, and A Christmas Carol.  Despite the commercial advantage of opening on 2,440 3D screens, the sci fi animated film could not compete with Rango.  Disney's Gnomeo and Juliet, meanwhile, dropped to tenth from fifth place last week, with an estimated $3.5 million. 

Among comedies, Hall Pass brought in another $5 million for sixth place, while Just Go With It stayed in the top ten at number eight.  That film is about $7 million away from crossing the $100 million mark.  If/when it manages to do so, it will be the twelfth Adam Sandler comedy to bring in such a coveted haul.

Beastly, the youth-oriented update on Beauty and The Beast, fell to seventh place after debuting at number three last week.  The King's Speech, meanwhile, suffered it's steepest decline yet, losing 42% of its audience from last week.  Still, though, the Best Picture winner starring Colin Firth has amassed a $129 million cumulatively so far, making it the highest grossing film in the short history of The Weinstein Company. 

1. Battle: Los Angeles                         $36 million              New Release

2. Rango                                              $23.1 million          $68.7 million

3. Red Riding Hood                             $14.1 million           New Release

4. The Adjustment Bureau                   $11.5 million           $38.4 million

5. Mars Needs Moms                           $6.8 million            New Release

6. Hall Pass                                         $5.1 million            $34.9 million

7. Beastly                                            $5.0 million            $16.9 million

8. Just Go With It                               $4.0 million             $93.9 million

9. The King's Speech                          $3.6 million             $129 million

10. Gnomeo & Juliet                             $3.5 million             $89 million

Overall, the weekend's box office totals were down from the same weekend last year, when Tim Burton's 3D Alice In Wonderland earned $62.7 million.

Next weekend will see the release of Limitless, starring Bradley Cooper and Robert DeNiro, Paul, with Simon Pegg and Nick Frost, and The Lincoln Lawyer, starring Matthew McConaughey.  With these three releases, do you think this year's box office will stack up favorably against last year's?

Source: Box Office Mojo

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