B.O. Roundup, October 7-9: 'Real Steel' Takes the Title

Sunday, 09 October 2011 10:46 Written by  Jordan DeSaulnier
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B.O. Roundup, October 7-9: 'Real Steel' Takes the Title

We didn't really need any further confirmation, but this weekend provides even more proof that America loves its cinematic robots, particularly when they're fighting each other.  After Transformers: Dark of the Moon showcased an almost fetishistic dedication to robot-combat over the summer, Fall has its own robo-pummeling film with Real Steel.  One of only two wide releases over the weekend, the family-oriented, science fiction-tinged boxing drama debuted in first place, almost tripling the estimated gross of the weekend's other new release, George Clooney's considerably more low-key political drama The Ides of March.

Going into the weekend, Alt Disney Pictures was projecting a weekend total roundabouts $25 million for the ubiquitously promoted robot-boxing film starring Hugh Jackman and Evangeline Lilly, and its performance on Friday had the movie on track to do just that.  The family-friendly approach paid off, though as Saturday saw a significant uptick in attendance, with parents who already bought The Lion King 3D on Blu-ray and unwilling to take the kids to a second viewing of Dolphin Tale showed up in force.  Largely on the strength of Saturday, the film wound up with an estimated $27.3 million in its opening.

If you consider Real Steel a boxing movie, then this qualifies it as the biggest boxing-movie opening ever, ahead of Rocky IV, in which Rocky Balboa ended the Cold War with just his fists and his lovable imbecility.  Given that Rocky IV pulled in $20 million over its opening in 1985, though, adjusted for inflation it would still take the cake, and its attendance was much greater.  Obviously, though, the film would rank lower in a listing of robot movies, but still.  With a budget in the area of $100, Real Steel is going to need some legs, but audiences seem to love it, and word-of-mouth should be strong domestically.  And internationally, this sort of visual effects-heavy simple tale generally cleans up.

While Real Steel is essentially designed to cast a wide net across demographics, the fourth directorial feature from George Clooney is a far more specific feature.  Though it boasts a cast of hugely respected actors – from leading man Ryan Gosling to Philip Seymour Hoffman, Marisa Tomei, Paul Giamatti, and Clooney himself – The Ides of March is an unapologetically humorless and heavy story of disillusionment during a presidential primary campaign.  Certainly doesn't have the escapist appeal of robots beating the hell out of each other. 

Accordingly, the film opened with an estimated $10.4 million in receipts.  No official budget for The Ides of March has yet been released, but it's definitely not a crazy-costly movie.  The opening is pretty standard for Clooney in serious grown-up mode.  Last year, the Clooney-starring The American opened to $13.1 million, while in 2007, Michael Clayton bowed with $10.3 million.

Dolphin Tale, which was the latest holdover to grab the number one spot last weekend, fell to third place this week, losing 34% of its audience and posting an estimated $9.1 million.  In fourth place, Moneyball added another $7.5 million.  In three weeks, these two films have amassed $49.0 million and $49.2 million, respectively.  Dolphin Tale's 3D screens have likely added a little bit of juice, but its impressive nonetheless.  With andThe Ides of March and Moneyball, Sony Pictures passed the $1 billion mark for 201, joining Paramount, Disney, and Warner Bros.

The well-reviewed cancer-themed comedy-drama 50/50 maintained the fifth place spot for the second consecutive week, declining just over 36% based largely on positive word of mouth.  It's ten day total now stands at $17.3 million, which is none too shabby for a low budget film with difficult-to-market subject matter.  The Christian drama Courageous, meanwhile, fell a pretty steep 49.5% in its second weekend, but it has pulled in $15.8 million, which considerably outpaces Sherwood Pictures' last release, the surprise hit Fireproof.

After dominating the month of September, Disney's 3D re-release of The Lion King is finally slowing down, thanks mostly to the release of the much-hyped Blu-ray DVD earlier in the week.  With an estimated $4.55 million in earnings this weekend, the animated feature has now pulled in $85.9 million and brought the 1994 film's theatrical total for the last seventeen years up to $414.5 million.

Here's the list of this weekend's top ten box office estimates:

1. Real Steel                                                   $27.3 million         New Release

2. The Ides of March                                      $10.4 million         New Release

3. Dolphin Tale                                               $9.1 million          $49.0 million

4. Moneyball                                                   $7.5 million          $49.2 million

5. 50/50                                                           $5.5 million          $17.3 million

6. Courageous                                                $4.6 million          $15.8 million

7. The Lion King 3D                                       $4.55 million        $85.9 million

8. Dream House                                             $4.5 million          $14.5 million

9. What's Your Number?                               $3.0 million          $10.3 million

10. Abduction                                                $2.9 million          $23.3 million

The upcoming weekend sees the addition of no less than three wide releases: The Footloose remake, that The Thing prequel, and The Big Year, a comedy starring Steve Martin, Jack Black, and Owen Wilson.

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