B.O. Roundup, May 10-12: 'Gatsby' Opens Strong Behind 'Iron Man 3'

Sunday, 12 May 2013 13:09 Written by  Jordan DeSaulnier
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B.O. Roundup, May 10-12: 'Gatsby' Opens Strong Behind 'Iron Man 3'

After breaking out with the second-biggest opening weekend in domestic box office history, Iron Man 3 predictably hovered above the competition in first place this weekend.

But while The Great Gatsby couldn't knock Marvel's big dog off its pedestal, the 3D take on F. Scott Fitzgerald's masterpiece nonetheless made a big commercial impression in second place with a more robust debut than expected.

Originally scheduled to open last Christmas, director and co-writer Baz Luhrmann's splashy, big budget take on the frequently adapted novel was moved to May 10th many moons ago.  Shuttling The Great Gatsby away from the crowded winter prestige season appears to have paid off, as the film opened to an estimated $51.1 million.

Compared to, say, Iron Man 3, The Great Gatsby represents a more significant risk for Warner Bros.  Though the novel is familiar to many folks, it's by no means a juggernaut of a property, and the notion of a 3D adaptation rubbed many purists the wrong way.  Still, the combination of an aggressive promotional effort, Lurhmann's signature slick visuals, a soundtrack with no shortage of airplay, and a stacked cast led by Leonardo DiCaprio led The Great Gatsby to a strong showing.

Despite Luhrmann's insistence that 3D is essential to the film, only 33% of attendees opted to shill out an extra few dollars for the extra dimension.  And while critics have been sharply divided on this adaptation, audiences bestowed upon it a strong B CinemaScore exit poll score.

Back to first place.  Iron Man 3 was bound to dominate once again, and dominate it did, bringing in another $72.4 million in estimated domestic earnings.  That's a pretty steep drop from last week's monster opening, which burned off plenty of demand early, but strong word of mouth should help Iron Man 3 hold up when Star Trek Into Darkness hits theaters this week.

Not that Marvel Studios or Disney will be hurting.  Robert Downey Jr.'s latest go-around as Tony Stark has made an awful lot of money at home and abroad.  Here, its ten-day total stands at a whopping $284.8 million, making it the biggest American release of 2013 so far.  But internationally, Iron Man 3 has collected $664.1 million for a global total of $948.9 million.  Expect Shane Black's sophomore directorial feature to cross the $1 billion mark in mere days.

With Marvel's metal Avenger and Jay Gatsby hogging all the attention, this weekend's sole other wide release, Tyler Perry Presents Peeples faced a whole lot of serious competition.  The film, which stars Craig Robinson, Kerry Washington, and David Alan Grier, opened in fourth place behind Pain & Gain with an estimated $4.8 million.

Anywho, here are the top ten movies in America for the weekend of May 10th through 12th:

1. Iron Man 3                                           $72.4 million               $284.8 million

2. The Great Gatsby                                $51.1 million               New Release

3. Pain & Gain                                          $5.0 million                 $41.6 million

4. Tyler Perry Present Peeples               $4.8 million                 New Release

5. 42                                                          $4.6 million                 $84.7 million

6. Oblivion                                                $3.8 million                 $81.6 million

7. The Croods                                           $3.6 million                 $173.2 million

8. The Big Wedding                                  $2.5 million                 $18.2 million

9. Mud                                                        $2.3 million                 $8.3 million

10. Oz the Great and Powerful                 $802,000                    $229.9 million

As mentioned, the upcoming week sees the nationwide release of Star Trek Into Darkness, while the week after makes it clear that summer is in full effect with some more sequels, Fast & Furious 6 and The Hangover Part III.


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