B.O. Roundup, July 19-21: 'The Conjuring' Crushes 'R.I.P.D.' Underfoot

Sunday, 21 July 2013 12:59 Written by  Jordan DeSaulnier
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B.O. Roundup, July 19-21: 'The Conjuring' Crushes 'R.I.P.D.' Underfoot

In choosing between new releases this weekend, audiences across the nation opted not for expensive franchise movies featuring big movie stars.

By and large, moviegoers chose instead to see a comparatively cheap, well-crafted bit of horror.

That's right, The Counjuring debuted in first place this weekend, earning an estimated $41.5 million from 2,903 locations, easily outpacing Despicable Me 2, which added another $25 million to its whopping $276 million total in second place.  Speaking of animation, DreamWorks Animation's Turbo hit theaters on Wednesday and stayed strong over the weekend, bringing in an estimated $21.5 million.

A pair of action-comedies fared far less well: Red 2 and R.I.P.D. opened in fifth and seventh place, respectively.

The Conjuring was originally scheduled for release back in January, but after almost unanimously positive test screenings, Warner Bros. had confidence that the horror tale could hold its own in the dog days of summer.  Turns out the studio was right.  The critically well-received The Conjuring, with a production budget of $20 million, was the only new release to really connect on what is traditionally a very busy frame, and strong word of mouth should allow it to hold strong over the coming weeks.  This marks another success for James Wan, the Saw and Insidious director who is currently toiling away on next summer's Fast & Furious 7.

Red 2, roundly dismissed by critics, opened with roughly $3 million less than its 2010 predecessor, which was not a summer release.

Marketing for R.I.P.D. suggested a supernatural action comedy emulating Ghostbusters and Men In Black.  Unlike those two movies, though, R.I.P.D. stumbled right out of the gate.  Considering its production budget is reportedly $130 million, the seventh place opening ensures that the Robert Schwentke-directed adventure will forever be filed under "flop."  The critical lashing R.I.P.D. has taken only confirm it.

With only The Conjuring pulling its weight among the new releases, this weekend marked a 20% decline from the same frame last year, when The Dark Knight Rises finished off Nolan's Batman trilogy.

Here are the top ten movies in America for the weekend of July 19th through 20th, along with their estimated earnings:

1. The Conjuring                            $41.5 million               New Release

2. Despicable Me 2                        $25.0 million              $276.1 million

3. Turbo                                          $21.5 million              $31.2 million

4. Grown Ups 2                              $20.0 million              $79.5 million

5. Red 2                                          $18.5 million              New Release

6. Pacific Rim                                 $15.9 million              $68.2 million

7. R.I.P.D.                                        $12.7 million              New Release

8. The Heat                                      $9.3 million               $129.2 million

9. World War Z                                $5.2 million               $186.9 million

10. Monsters University                $5.0 million               $248.9 million

Next Friday finds The Wolverine looking to slice his way through the holdovers.

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