B.O. Roundup, August 30 - September 1: 'One Direction' Triumphant

Sunday, 01 September 2013 09:37 Written by  iamrogue
Rate this item
(0 votes)
B.O. Roundup, August 30 - September 1: 'One Direction' Triumphant

Labor Day Weekend – the unofficial close of the summer movie season – is usually pretty quiet, probably because the American people are too busy contemplating the Haymarket Massacre and the simple might of the working man.

This year, though, was busier than anyone expected, with One Direction: This is Us usurping Lee Daniels' The Butler as the number one movie in the nation of the holiday weekend.  Family comedy Instructions Not Included, meanwhile, astonished in a very small number of theaters.  Getaway, on the other hand, was not so lucky.

The Butler, which held sway for two consecutive weeks, ended up in second place, earning an estimated $14.7 million from 3,330 locations, bringing its three-week total to $74.0 million.

That White House hagiography stepped aside for the 3D concert documentary from British boy band One Direction and documentarian/mustache enthusiast Morgan Spurlock.  Debuting at 2,735 locations, the film grossed an $17.0 million, according to estimates.  That puts it solidly in first place and differentiates it from recent 3D concert disappointments like Jonas Brothers: The 3D Concert Experience, Kary Perry: Part of Me, and Glee: The 3D Concert Movie.  So One Direction: Part of Me isn't in that class, but it's also not quite up to snuff with Justin Bieber: Never Say Never, which opened to $29.5 million back in 2011, going on to gross $73.5 million.

The One Direction concert movie is unlikely to match that same domestic figure, but the modestly budgeted 3D feature is still a success.  Sony aggressively marketed the film at the band's existing fanbase of younger females, and the fans duly showed in full force.  In fact, they showed up right out of the gate.  One Direction: This is Us declined a steep 54% from Friday to Saturday.

The surprisingly successful comedy We're the Millers crossed the $100 million mark on Friday and concluded the weekend proper in third place, collecting another $12.6 million from 3,445 theaters.  Disney's Planes came in a distant fourth place with an estimated $7.7 million from 3,259 locations.

But the big surprise is in fifth place.  Instructions Not Included, a Spanish-language all-ages comedy from star and director Eugenio Derbez, nipped at Planes's heels with an estimated $7.5 million haul this weekend.  Given the lack of major stars, an established brand, or a ubiquitous marketing campaign, that would impressive already, but given that Instructions Not Included is playing in just 347 theaters, the film's performance is nothing short of remarkable.  That's a whopping $21,614 per-theater average, more than tripling the average of One Direction.

Finally, there's Getaway, the actioner starring Ethan Hawke and Selena Gomez.  The film, directed by Dungeons & Dragons helmer Courtney Solomon, debuted to an estimated $4.5 million from 2,130 theaters.  Hawke has a good summer between the thriller The Purge and the incredible Before Midnight, but this time, audiences were apparently worn out of a summer of chase sequences, and the Bulgaria-shot adventure has to settle for ninth place.

Here are the top ten movies in the nation for the weekend of August 30th through September 1st:

1. One Direction: This is Us                                  $17.0 million              New Release

2. Lee Daniels' The Butler                                     $14.7 million             $74.0 million

3. We're the Millers                                                $12.6 million             $109.5 million

4. Planes                                                                 $7.7 million              $70.8 million

5. Instructions Not Included                                  $7.5 million              New Release

6. Elysium                                                               $6.3 million              $78.4 million

7. The Mortal Instruments: City of Bones            $5.2 million              $22.6 million

8. The World's End                                                 $4.7 million              $16.5 million

9. Getaway                                                              $4.5 million              New Release

10. Percy Jackson: Sea of Monsters                    $4.4 million              $54.9 million

Next week, Riddick attempts to unseat One Direction: This is Us.  Stay tuned.

More in this category

Follow ROGUE

Latest Trailers

view more »