B.O. Roundup, September 13-15: 'Insidious Chapter 2' Sets a September Record

Sunday, 15 September 2013 10:28 Written by  iamrogue
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B.O. Roundup, September 13-15: 'Insidious Chapter 2' Sets a September Record

A week ago, we were reminded that September is a quiet time at the multiplex, nestled as it is between the dog days of summer and the slow burn of the interminable awards season.

This weekend, though, two new releases goosed the box office.  Both Insidious Chapter 2 and The Family exceeded expectations in wide release.

Back in 2011, the first Insidious surprised a whole lot of people.  Made for just $1.5 million, the horror tale went on to gross $54 million domestically and racked up a global total just under $100 million.  Director James Wan, who already made a horror hit this year with The Conjuring, returns for the sequel, along with stars Patrick Wilson, Rose Byrne, and Ty Simpkins, this time operating on a production budget closer to $5 million.

The slightly-inflated-but-still-tiny budget isn't worrying anyone at FilmDistrict.  Insidious Chapter 2 debuted in 3,049 locations nationwide, from which it earned an estimated $41.05 million.  Not only did the sequel breeze past the $13.2 million opening of its predecessor, but it also exceeded the $35 million that analysts were predicting it would haul in over the weekend.

That $41.0 million isn't quite enough to make Insidious Chapter 2 the biggest horror debut of 2013, but only because Wan's own The Conjuring opened to $41.9 million over the summer.  The Insidious sequel's showing does, however, qualify the thriller as the biggest live-action September opening in the books.  Only last year's animated Hotel Transylvania earned more dropping in September, posting $42.5 million late last September.

The Family, meanwhile, surpassed every figure being bandied about on the way in to this weekend, earning an estimated $14.5 million from 3,091 theaters nationwide.  The film, a unique combination of comedy and action, is the latest from The Professional director Luc Besson.  Audiences were drawn, though, the combination of star Robert De Niro and executive producer Martin Scorsese, as well as supporting players Michelle Pfeiffer, Dianna Agron, and John D'Leo.

This film marked De Niro's most robust opening since Limitless, also distributed by Relativity Media, debuted to the tune of $18.9 million in 2011.  The Family casts the legendary actor as the a mafia heavy who is forced to take his family into witness protection.  When they end up in a sleepy town in the French countryside, the Manzoni family just can't help but tackle problems in their accustomed criminal manner.

With a surfeit of comedies in the coming weeks, The Family, a co-production between Relativity and Besson's EuropaCorp, is expected to maintain a strong hold.

Here are the top ten movies in the nation for the weekend of September 13th through 15th:

  1. Insidious Chapter 2                             $41.0 million              New Release
  2. The Family                                            $14.5 million             New Release
  3. Riddick                                                  $7.0 million               $31.2 million
  4. Lee Daniels' The Butler                        $5.5 million              $100.0 million
  5. We're the Millers                                   $5.4 million              $131.6 million
  6. Instructions Not Included                    $4.2 million              $26.5 million
  7. Planes                                                    $3.0 million              $82.9 million
  8. One Direction: This is Us                     $2.4 million              $26.8 million
  9. Elysium                                                  $2.0 million              $88.3 million
  10. Percy Jackson: Sea of Monsters         $1.8 million              $62.0 million

A week from now, we'll be looking at how wide releases Prisoners and Battle of the Year impact the box office landscape.

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