As of today, we are one month out from the domestic release of Man of Steel. And we're marking this occasion with a bumper crop of promotional material from the theatrical reboot of superhero among superheroes.
Unlike, say, Cyclops, Superman has a boatload of powers and abilities. That boatload of superpowers is reflected today in the variety of varying goodies, from an action-packed and messianic TV spot through three featurettes and up to a propulsive full track from the musical score by Hans Zimmer.
The latest TV spot for Man of Steel ladles on the messianic imagery even harder than its predecessors, but gives Russell Crowe a break from gravitas duty.
It's a stunner nonetheless, and its accompanied by yet another poster, one that should go at least a little way towards making you believe a man can fly.
After playing stingy with Man of Steel posters during a hype season that has seen movies like The Hangover Part III getting fifteen – fifteen! – one sheets, Warner Bros. is now letting the supercat of the superbag, with two new posters for next month's Superman reboot.
Look! Down on your screen! It's a bird. It's a plane.
It's a Man of Steel TV spot from across the pond in the United Kingdom!
So Iron Man is currently sitting atop a giant pile of money, but Superman is flying back into theaters next month, and if the third TV spot for Man of Steel is any indication, this hero will be facing far bigger foes than the Mandarin.
2013 is a good year for superheroes with flowing red capes. There's another Thor arriving in November – the teaser for that one even included a cape gag in the Marvel logo – but first we have the return of the superheroic grandpappy Superman with this summer's Man of Steel.
A brand spanking new banner for the reboot puts Henry Cavill not front and center, but instead positions Supes front and off to one side, with his crimson cape taking up most of the image.
The teaser poster for Man of Steel, unveiled late last year, had Superman in an unfamiliar position: bound in handcuffs, with some serious military men flanking him.
On the official one sheet, however, Superman is unchained and taking to the skies above Metropolis at what appears to be breakneck speed.
Unlike his tortured counterpart Batman, Superman is a more directly aspirational figure.
The second TV spot for next month's Man of Steel gets that, and promises that this iteration of Jerry Siegel and Joe Shuster's 75 year-old hero will indeed give us an example to which we can aspire.
One of the most endearingly Zack Snyder-y things about Zack Snyder is his love and frequent use of the word "awesome."
In discussing several crucial elements of next month's Man of Steel recently, however, Snyder avoided the term altogether. While everyone at IAR HQ is sad to see awesome take a break, without Snyder proves even more tantalizing ideas about the look and feel of Krypton, how Superman's flying here is different than previous iterations, and just what makes Henry Cavill the guy to star as Superman.
Because Warner Bros. has done an exceptionally good job not just of selling Man of Steel, but also of keeping a tight lid on the much-anticipated Superman reboot, any news-nugget attracts a whole lot of attention.
The release of the full track listing for Hans Zimmer's score, for example, will have many folks combing through each of the eighteen cue titles for hints to the details of Superman's rejiggered cinematic origin story.