The fourth official clip from The Hunger Games has arrived online.  It's a quick one, clocking in at well under one minute, but it is the first to focus on the relationship between Katniess Everdeen and Gale Hawthorne, played respectively by Jennifer Lawrence and Gale Hawthorne. 

The last two weeks have seen the first two official clips from The Hunger Games, Lionsgate's much-hyped adaptation of the bestselling novel by Suzanne Collins.  With the nationwide release just around the corner this month, the clip parade continues as new one-minute snippet from the film has appeared online.

If you saw this week's The Hunger Games clip introducing Lenny Kravitz as Cinna and wondered just who Cinna would bet on in the eponymous survival competition, then there's a new TV spot that answers your question unequivocally. Hint: It might just be Katniss Everdeen, the heroine played by Oscar nominee Jennifer Lawrence.  In addition to answering that crucial question, the TV spot also shows off some new imagery from the Capitol and a teeny tiny peek at the actual games, which have been largely kept out of the marketing.

Last week, Lionsgate revealed the very first official clip from The Hunger Games, and we all sat back and said, "Verily, this pleases us.  Continue."  Continue the clips have, as the second official snippet has debuted online, but it's very different from the one that preceded it.

The first clip didn't have even a line of dialogue from Jennifer Lawrence as Katniss Everdeen and instead focused on a demonstration of her character through action at a crucial moment in the lead-up to the eponymous survival games in the dystopic Panem.  This second clip again features Lawrence, albeit in a more low-key scene, meeting with her Capitol stylist Cinna, played by Lenny Kravitz.  Cinna becomes a confidante to Katniss and his presence will be felt through sequels Catching Fire and Mockingjay.

In the months leading up to the theatrical release of last year's The Muppets, we saw a procession of trailers parodying the styles of other familiar movie promotions.  These included Muppetized parody trailers happily spoofing The Hangover 2, Green Lantern, The Girl With the Dragon Tattoo, Paranormal Activity 3, Happy Feet 2, Puss in Boots, and The Twilight Saga: Breaking Dawn - Part 1.  You probably thought that they were done, but with The Muppets arriving on Blu-ray and DVD later this month, Disney has taken the opportunity to parody the trailer for The Hunger Games.

Three weeks out from the release of The Hunger Games and you best believe that Lionsgate is working overtime to keep the fanbase foaming at the mouth whilst also attracting a wider audience.  With TV spots beginning their rotation in earnest, the first full-on official clip from the adaptation of Suzanne Collins's novel has debuted online, and like the story's heroine, it gets the job done with style.

There's less than a month until The Hunger Games arrives at a theater near you, and Lionsgate is nearing the end of phase one its Build-A-Franchise plan to create four films based on the bestselling young adult novels by Suzanne Collins.  Phase one means turning The Hunger Games into a commercially successful movie event that will justify moving ahead with Catching Fire and (the presumably two-part) Mockingjay.  To that end, Lionsgate has released two new thirty-second TV spots for the film, both of which dabble in the build-up to the eponymous televised survival competition.

Last summer's X-Men: First Class ended with a snap, crackle, and pop, as erstwhile BFFs Professor Xavier and Magneto ended up on opposite ends of the spectrum agitating for mutant rights.  While Xavier set about establishing his school for gifted youngsters, Magneto adopted his codename and helmet to bring the fight to the Man.  That doesn't mean, however, that Erik Lensherr will be twirling his mustache as an arch villain in the planned sequel, though.  According to screenwriter Simon Kinberg, Magneto will remain a conflicted character in the continuation.

The sheer amount of marketing material pertaining to The Hunger Games ensured that I long ago ran out of things to say about the adaptation of Suzanne Collins's first novel in the crazy-popular young adult novel trilogy.  It's been months of casting speculation, announcements, and endless new images, but today there's a bit of The Hunger Games promotion is quite novel, effectively eye-catching, and really sort of funny.

Next month, Lionsgate is releasing The Hunger Games, a hopeful franchise-starter based on the first in series of phenomenally popular young adult novels by Suzanne Collins.  For the past four years, Summit Entertainment has been quite profitably pumping out Twilight features based on the ridiculously popular young adult novels by Stephenie Meyer.  The last installment, The Twilight Saga: Breaking Dawn - Part 2, is due in November.  Lionsgate recently bought Summit Entertainment.  You see where they're going with this, right?