SDCC 2012: 'Oz The Great and Powerful' Trailer Goes Back to Oz

Thursday, 12 July 2012 15:36 Written by  Jordan DeSaulnier
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SDCC 2012: 'Oz The Great and Powerful' Trailer Goes Back to Oz

As part of the studio's jam-packed presentation in Hall H at Comic-Con this afternoon, Disney took the opportunity to debut the very first teaser trailer for Oz The Great and Powerful.  But just because you're not one of the 6,000 people currently jammed into the San Diego Convention Center's biggest presentation space doesn't mean you can't partake in the teaser for this colorful prequel to The Wizard of Oz.

Color is actually an important element in this trailer.  Like its classic predecessor, this film features real world scenes in dusty Kansas that are actually in black and white, but once our hero Oscar Diggs enters L. Frank Baum's magical realm, vibrant, lush color fills the entire frame.  It's the kind of bright, poppy approach that you'd expect from Sam Raimi, the guy behind the Spider-Man trilogy, but the shenanigans of the evil witch Evanora are also handled with the dark relish that only the guy responsible for The Evil Dead could provide.

Watch the trailer below or in high definition over at Apple (recommended).  Also note that black and white isn't the only difference between Kansas and Oz, as the frame is in the 4:3 aspect ratio, like a traditional television, for the Kansas scenes before opening up into glorious widescreen upon arrival in Oz.

The film stars Raimi's erstwhile Harry Osborn James Franco as Oscar Diggs, a huckster of relatively ill repute who is thrust into a messianic role as a wizard when a tornado takes him out of Kansas.  Mila Kunis, Rachel Weisz, and Michelle Williams play Theodora, Evanora, and Glinda.  The supporting cast includes Zach Braff, Abigail Spencer, Bill Cobbs, Martin Klebba, Tony Cox, and the director's brother Ted Raimi, who is always, I say always, good for a laugh.

To check out an official story synopsis, just keep reading:

When Oscar Diggs, a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora, Evanora and Glinda, who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well.

You may have noticed quite a number of shots that look designed for in-your-face 3D impact.  In order to experience those shots in the best possible 3D, pick up some Rogue 3D Eyewear before Oz the Great and Powerful hits theaters on March 8, 2013.

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