SDCC 2014: 'The Hunger Games: Mockingjay' Con Poster Sticks It to the Man

Wednesday, 23 July 2014 12:33 Written by  iamrogue
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SDCC 2014: 'The Hunger Games: Mockingjay' Con Poster Sticks It to the Man

The symbol of the uprising is put to good use on this Hunger Games: Mockingjay - Part 1 poster whipped up especially for Comic-Con.

Last year, one of the most talked-about panels in San Diego was Lionsgate's dog and pony show for The Hunger Games: Catching Fire.  Since that sequel went on to become the biggest domestic hit of 2013 (Iron Man Three, Frozen, and Despicable Me 2 all made more globally), anticipation for Mockingjay is astronomical already.

So much so that Lionsgate won't have a Hall H presentation for the second The Hunger Games entry directed by Francis Lawrence.  Rather than going whole hog and trotting out the Con-friendly cast, the studio is keeping its hype-building effort largely digital this year.

The Hunger Games: Mockingjay - Part 1 teaser trailer, for example, won't be rapturously received by an adoring crowd of thousands, but will instead be available via a specific smartphone and at locations of a specific nationwide electronics superstore.*

As a consolation to every fan of Suzanne Collins's novels who was hoping to see Jennifer Lawrence live and in-person, there's this Con-specific poster.  It's very much in keeping with the teasery Panem propaganda, like the quick trailers in which President Snow addresses the citizenry directly.  It's the work of W.K. Interact, who gives it s street art aesthetic that's eye-catching but thematically confused.

The Hunger Games: Mockingjay - Part 1 opens in theaters this November 21st, followed by Mockingjay - Part 2 a year later on November 20, 2015.

This penultimate installment in the crazy-popular dystopian franchise finds the Districts openly rebelling after the events of Catching Fire.  Katniss Everdeen, now a part of the uprising centered in District 13, finds herself navigating yet another political minefield as the revolution's leader, President Alma Coin, attempts to use the highly symbolic Tribute to her own ends.  It's all a frustration for our heroine, who wants to infiltrate the Capitol in order to rescue poor Peeta Mellark.

Lawrence is back as Katniss, along with series veterans Josh Hutcherson, Woody Harrelson, Elizabeth Banks, Liam Hemsworth, Sam Claflin, Stanley Tucci, Jeffrey Wright, Jena Malone, Toby Jones, Willow Shields, Philip Seymour Hoffman, and Donald Sutherland.  Joining the party this time are Julianne Moore and Natalie Dormer.

*If you own a Samsung Galaxy S or find yourself roaming the aisles at your local Best Buy, then you're in luck, because these are the ways you'll be able to see the first Mockingjay - Part 1 trailer.  Full details in the press release below:

Santa Monica, Calif. and Dallas, TX – July 18, 2014 –Lionsgate (NYSE: LGF), a premier next generation global content leader, and Samsung Telecommunications America, LLC (Samsung), have teamed up on the next installment of the global blockbuster Hunger Games franchise, The Hunger Games: Mockingjay – Part 1.  The collaboration will launch with all fans getting a sneak peek of the film’s first official teaser trailer, The Hunger Games: Mockingjay – Part 1, exclusively on Samsung’s new Galaxy Tab® S ahead of its online release.

In a first-of-its-kind experience, fans will have the opportunity to preview the highly-anticipated The Hunger Games: Mockingjay – Part 1 trailer on the Galaxy Tab S at an exclusive premiere in San Diego during Comic-Con on Friday, July 25. For those outside San Diego, beginning Saturday, July 26, fans can visit participating Samsung Experience Shops within Best Buy locations nationwide throughout the weekend to preview the trailer. Samsung will also provide visitors that view the trailer at Samsung Experience Shops one complimentary ticket to see The Hunger Games: Mockingjay – Part 1 when it opens in theaters worldwide on November 21, while supplies last.

Additionally,  owners of select Galaxy devices* will have the opportunity to download the all-new Hunger Games Movie Pack App, via Google Play™ for access to exclusive content from The Hunger Games franchise.

“We’re giving our consumers the unique experience to premiere the official trailer of The Hunger Games: Mockingjay – Part I on our new Galaxy Tab S,” said Todd Pendleton, Chief Marketing Officer, Samsung Telecommunications America. “Together with Lionsgate, we will give Samsung Galaxy owners access to experience The Hunger Games franchise like never before.”

“We’re thrilled to be partnering on Mockingjay 1 with a company that has the global stature of Samsung and whose innovative technologies touch every aspect of consumers’ lives around the world,” said Paula Kupfer, SVP of Consumer Products & Licensing at Lionsgate.  “They are a perfect fit with our franchise, and together we envision unlimited opportunities for expanding the world ofThe Hunger Games in exciting and visionary ways.”

During San Diego Comic-Con:

On Friday, July 25 at 12:00pm PT, cast members from The Hunger Games: Mockingjay – Part 1 will introduce the trailer on the Galaxy Tab S in the Capitol Gallery located in the Samsung Galaxy Experience in San Diego (in the Hard Rock Hotel, corner of 5th and L Streets).

Nationwide at Best Buy:

Fans outside the San Diego area can also get an exclusive preview of the first official The Hunger Games: Mockingjay – Part 1 trailer beginning on Saturday, July 26 and extending through Sunday, July 27 by visiting Samsung Experience Shops inside select Best Buy locations. While supplies last, visitors will receive one complimentary pass to see The Hunger Games: Mockingjay – Part 1 when it opens in theaters November 21.

The Hunger Games Movie Pack App:

As part of the collaboration, The Hunger Games Movie Pack App will be available to download for free on select Samsung devices* beginning July 28, via Google Play. The app will give Galaxy owners access to exclusive Hunger Games content, including scripts, book excerpts, video clips and more.

Galaxy Tab S owners will have the opportunity to download the first two Hunger Games films for free, in addition to receiving all the exclusive content through the app. Samsung will continue to deliver exclusive Hunger Games content to Galaxy owners through the app leading up to the film’s premiere on November 21. *Samsung, Galaxy, Galaxy S, and Galaxy Tab are all registered trademarks of Samsung Electronics Co., Ltd.

*The Hunger Games Movie Pack App will be available to download for free on the Galaxy Tab S, Galaxy Note Pro, Galaxy Tab Pro, Galaxy Note 3, Galaxy S5 and Galaxy S4 starting July 28.

*Limit to 200,000 downloads per movie.  Available through December 31, 2014.

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