SDCC 2014: 'Mad Max: Fury Road' Poster Has a Twisted Sense of Humor

Wednesday, 23 July 2014 16:16 Written by  iamrogue
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SDCC 2014: 'Mad Max: Fury Road' Poster Has a Twisted Sense of Humor

It's a lovely day on the first teaser poster for next summer's Mad Max: Fury Road.

This poster is one hell of a piece of work. 

For one thing, that tagline practically smirks as it's juxtaposted with the scorched, post-apocalyptic landscape as a caravan of presumably ugly, dangerous sons of bitches heads toward Max and his busted hooptie. 

For another, it avoids a whole lot of boring modern poster tropes (flying debris, floating sparks), even as it uses the biggest one: the hero with his back to us, facing down on an oncoming threat, much like the Con poster that Warner Bros. dropped for The Hobbit: The Desolation of Smaug this morning.

Both The Hobbit and Mad Max sequels will play to the Hall H crowd during the Warners presentation at Comic-Con on Saturday.  Lucky fans in San Diego who brave the Hall H line are likely to be treated to the first footage from George Miller's long-in-the-works reboot of his legendary action series, which finds Tom Hardy taking Mel Gibson's place as Max Rockatansky.

It's a reboot, but one that doesn't deny or overwrite what's come before.  This adventure finds gruff man of action Max joining determined woman of action Furiosa (Charlize Theron) in what is basically a feature-length chase as they and a ragtag band of survivors attempt to cross the blasted wasteland reach Furiosa's childhood home.  Of course, there's a group of crazed and merciless bad guys on their tail the whole way.

Presumably they're behind the wheels of those big beasts heading towards Max on the poster:


In addition to this stylish and simple poster, Warner Bros. also unveiled a new image of Hardy as Max, a no-nonsense nomad mourning the loss of his family and looking for something resembling peace.  According to everything we've heard about Mad Max: Fury Road, Hardy delivers very, very few lines of dialogue over its running time, but Hardy's a performer who is both charismatic and subtle enough to make that an asset.

Check out Hardy's post-apoclyptic style:


Since he says so little, Hardy get support not just from Theron, but also supporting players like Nicholas Hoult, Riley Keough, Zoe Kravitz, Rosie Huntington-Whiteley, and Megan Gale.

Mad Max: Fury Road is scheduled to open nationwide on May 15, 2015.

Shot in 2012, the film's been getting fine-tuned in post-production for a while now.  Even before production finally got underway, though, Fury Road was subject to all manner of obstacles.  Production was originally meant to take place in Miller's native Australia, home to all three previous Mad Max movies, in 2011.  When Biblical rains and flooding turned parts of the Outback into verdant wonderlands, however, principal photography was delayed a year, eventually taking place in Namibia.

Check back on Saturday for IAR's report from the Warner Bros. presentation.


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