In the latest clip from next month's This Is the End, Emma Watson shares a theory as to just what is bringing the world to the point of apocalypse.

If you had any doubts that all the major players in next month's apocalyptic comedy This Is the End had an excellent time making the movie, a new behind the scenes featurette should easily erase any of those doubts.

Also, if you've ever wanted to see an out-of-control Michael Cera grope Rihanna and get slapped across the face for it, then this video will take care of that.

"Look at all my shit," says a cornrowed James Franco.  "All this shit!  I got shurikens, I got blue Kool-Aid, I got Oz the Great and Powerful, I got Spring Breakers"

"I got the first trailer for As I Lay Dying, which I directed, wrote and star in.  This is my American dream.  Look at all my shit."

Opening in theaters on May 3rd is the new crime thriller from director/co-writer Ariel Vromen (Danika) entitled The Iceman, which is based on the life of notorious Mafia hitman Richard Kuklinski. The film features an incredible ensemble of actors that includes Academy Award-nominees Michael Shannon (Man of Steel), and Winona Ryder (Star Trek), as well as Chris Evans (The Avengers), Ray Liotta (Goodfellas), David Schwimmer (Madagascar 3: Europe's Most Wanted), Stephen Dorff (Immortals), Robert Davi (Die Hard), and Academy Award-nominee James Franco (Oz the Great and Powerful).

IAR's Managing Editor Jami Philbrick recently had the pleasure of sitting down with director/co-writer Ariel Vromen for a lighthearted discussion about his work on The Iceman. The young filmmaker joked about his new movie, how Philbrick actually inspired him to make a film about notorious serial killer Richard Kuklinski, why Michael Shannon's work on The Mickey Mouse Club got him his role, that David Schwimmer was cast because producer Ehud Bleiberg is a huge fan of Friends, how the movie's shoot dates were pushed because of Shannon's Man of Steel schedule, and why Chris Evans and James Franco had to switch roles at the last second. 

Opening in theaters on May 3rd is the new crime thriller from director/co-writer Ariel Vromen (Danika) entitled The Iceman, which is based on the life of notorious Mafia hitman Richard Kuklinski. The film features an incredible ensemble of actors that includes Academy Award-nominees Michael Shannon (Man of Steel), and Winona Ryder (Star Trek), as well as Chris Evans (The Avengers), Ray Liotta (Goodfellas), David Schwimmer (Madagascar 3: Europe's Most Wanted), Stephen Dorff (Immortals), Robert Davi (Die Hard), and Academy Award-nominee James Franco (Oz the Great and Powerful).

IAR's Managing Editor Jami Philbrick recently had the pleasure of sitting down with the always lovely Winona Ryder to talk about her work on The Iceman. The Oscar-nominee discussed the new movie, how familiar she was with the true story of Richard Kuklinski before she began filming, her challenging role and the real life person it was based on, and working opposite fellow Oscar-nominee Michael Shannon.

Opening in theaters on May 3rd is the new crime thriller from director/co-writer Ariel Vromen (Danika) entitled The Iceman, which is based on the life of notorious Mafia hitman Richard Kuklinski. The film features an incredible ensemble of actors that includes Academy Award-nominees Michael Shannon (Man of Steel), and Winona Ryder (Star Trek), as well as Chris Evans (The Avengers), Ray Liotta (Goodfellas), David Schwimmer (Madagascar 3: Europe's Most Wanted), Stephen Dorff (Immortals), Robert Davi (Die Hard), and Academy Award-nominee James Franco (Oz the Great and Powerful).

IAR's Managing Editor Jami Philbrick recently had the pleasure of sitting down with Michael Shannon to talk about his work on The Iceman. The Oscar-nominee discussed the new movie, his challenging role, how familiar he was with the real life of Richard Kuklinski before he began filming, why he wanted to be involved in the project, and his character's complex duality. 

The Iceman cometh … to the Sonoma International Film Festival!

The festival, which is now in its 16th year, takes place in the heart of Northern California’s wine country and celebrates independent movies by showcasing a wide variety of 90 films, which include international and foreign movies, shorts, documentaries, features, and even student projects. 

The five-day festival kicked off Wednesday night at the historic Sebastiani Theater in Sonoma with two full house showings of filmmaker Ariel Vroman’s new film The Iceman. The screenings were both introduced by Vroman along with one of the film’s stars, veteran actor Ray Liotta (Goodfellas), and the two men participated in an informative Q&A between the back-to-back screenings of the new movie. 

This Is the End contains many, many celebrity cameos and has a central cast that's stacked with big time movie stars. 

Amid stiff competition, then, Jay Baruchel walks away with the best moment from an official clip that showcases him, Seth Rogen, James Franco, Craig Robinson, and Jonah Hill.

In the new all-ages trailer for This Is The End, the world is indeed still ending, but with less potty mouth.

Also less cocaine tossing and graphic impalement.

The first red band trailer for This Is the End is online and killing celebrities left and right.