Hey look, a news item unrelated to The Avengers which is nonetheless related to The Avengers now simply by virtue of me having mentioned it! Four new stills from Prometheus are viewable online today, and you're probably thinking that you know just what they'll look like, given the consistency of past images from Ridley Scott's Alien quasi-prequel. But these are different from the rest. Well, mostly.
A whole mess of new stills from Prometheus have landed online, and here we're offering but a sample of ten images from Ridley Scott's first science fiction film in thirty years. Amongst the stills is even one behind the scenes look at the man himself, standing next to a RED digital camera and sporting some 3D glasses, as this is also Scott's first foray into shooting 3D.
20th Century's Fox's long game with Prometheus is paying off big, as months and months of total secrecy and an absolutely stunning theatrical trailer have made audiences hungry for even the slightest morsel of new information on the Alien prequel. The latest print issue of Empire magazine contains a bunch of exclusive material, including new images that are now showing up online as scans. In addition, director Ridley Scott shares some insight on the film's rating and just what drew him back to the universe he built in 1979.
If you've been watching the NCAA Tournament, then you might just have seen a new thirty-second spot for Prometheus. After more than a year of keeping oh so very quiet on the mysterious prequel to Alien that is definitely a prequel but also not quite a prequel in the way we expect, 20th Century Fox really rolled out the Prometheus promotional machine last weekend with a mind-boggling new trailer and a bunch of new stuff from Ridley Scott's hugely-anticipated return to science fiction for the first time since Blade Runner three decades ago.
The incredible domestic trailer for Prometheus that premiered over the weekend concludes with Michael Fassbender's character, David, saying, "Big things have small beginnings." He might as well have been talking about the film's marketing. 20th Century Fox has kept an exceptionally tight lid on Ridley Scott's oh-so mysterious Alien prequel for more than a year, but with less than three months until release, the floodgates have opened in spectacular fashion.
Here’s the thing about Prometheus, the 3D sci-fi movie coming out in June of this year. Prometheus was made by a genius. Its story is connected to, by degrees, one of the most important science-fiction narratives in movie history. In short, hardcore followers of Ridley Scott and the tetralogy inspired by his brainchild, Alien, have been waiting for this moment since it was first announced several years ago.
That anticipation was palpable at the WonderCon 2012 Fox Film Panel. The crowd cheered at length before one of the Prometheus script’s writers and panel moderator, Damon Lindelhof, came out to introduce the trailer. (It was to have been the first time an audience saw the Prometheus trailer, but unfortunately, someone leaked the trailer online 12 hours ago).
The crowd was understandably excited. Sir Ridley Scott is directly responsible for stunning movies of visual and narrative splendor across genres. From Alien (1979) to Bladerunner (1982) to Thelma and Louise (1991), Black Hawk Down (2001) and Gladiator (2000), his mythology is specific, humanistic, and resounding.
The full theatrical trailer for Prometheus is now online. Phrased another way: The new Prometheus trailer can now forcibly insert visual marvelousness into your eyeholes. We've long known that Ridley Scott's return to science-fiction and the universe of his 1979 masterpiece Alien would be a stylistic treat, since it's Scott and all, but this trailer gives us a better idea of the film's actual story.
This Saturday, March 17th, as WonderCon rages in Anaheim, director Ridley Scott and co-writer Damon Lindelof will also be in Orange County to reveal the theatrical trailer for Prometheus. Fox is turning the trailer's debut into an event, with Scott and Lindelof partaking in a Q&A relating to the oh-so mysterious Alien quasi-prequel.
As with anything relating to big summer movies, it wouldn't be an event without some ridiculous hype, and Fox has offered up a tease of the trailer. Since it's fundamentally a trailer for a trailer, it is definitely brief and teasing, but does contain new footage and plenty of atmosphere.
3D has too often been used as a gimmicky means of jacking up the ticket price on a movie without actually adding anything to the presentation. If there's a rule, though, it's that masterful directors like James Cameron, Martin Scorsese, and Steve Spielberg can actually do something substantial with that extra dimension. Ridley Scott makes his first 3D feature with this June's Prometheus, and we'll be able to see what the inimitable visual stylist can do with 3D in jumbo-size, as Prometheus is getting an IMAX release.
Given the mysteriousness that has surrounded Prometheus for the last year, it makes perfect sense that, in the lead up to its release, the Alien quasi-prequel is building anticipation through a viral marketing campaign. A more assaultive and straightforward promotional effort just wouldn't be in keeping with the style Ridley Scott and company have established around his much-discussed return to science fiction. The latest nugget to emerge from the viral campaign is a new image, a still of a moment from the Prometheus teaser trailer that premiered in December.