Sorry San Diego: Marvel Studios Skipping Comic-Con 2015

Monday, 09 March 2015 08:18 Written by  iamrogue
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Sorry San Diego: Marvel Studios Skipping Comic-Con 2015

Marvel Studios, the reigning champion of Hall H, won't be keeping its hype game tight at San Diego Comic-Con this year.

If you've been anxiously awaiting July's genre extravaganza, fidgeting with excitement over all the big announcements Marvel could make (Spider-Man! Captain America: Civil War! Avengers: Infinity War!), then James Gunn has bad news for you.

During an impromptu facebook Q&A (via MCU Exchange), the Guardians of the Galaxy writer and director was asked if he'll be in attendance, he replied, “I’m not sure. Marvel isn’t going so I’m not sure I will either.”

Not too long after that reveal, a fan on Twitter wondered if perhaps Gunn was lying, perhaps as part of some top secret plan to surprise fans in San Diego, to which Gunn emphatically clarified, "never lied about anything to the fans, ever."

So it sounds like the Comic-Con crown has grown heavy on Marvel's figurative head, and the king is vacating its hype throne.

While many fans are shocked and apalled, this isn't unprecedented or even terrible surprising.  Marvel has actually skipped Comic-Con before, opting not to make a Hall H presentation in 2011, when it could very well have been hyping the hell out of The Avengers, a movie that went on to become the second-biggest grossing film of all time regardless. 

Last year, Marvel was basically a victim of its own success in previous years: because there were no major, major announcements (the Doctor Strange casting everyone expected, for example), a lot of fans were disappointed by the still jam-packed Hall H panel.  Why get trapped always attempting to up the ante, particularly when the commercial incentive just doesn't exist?

And, last October, Marvel made a big move away from Comic-Con by throwing a Hall H style event without Hall H, announcing the entire Phase 3 slate and Chadwick Boseman's Black Panther casting at an independent event in Hollywood, an event that was arguably more effective at grabbing attention and whipping up hype than any presentation at Comic-Con.

Disney, which owns Marvel outright, has its own bi-annual convention in Anaheim every August, so anybody hard up for summer Marvel festivities in Southern California might have more luck at D23 Expo.

The studio won't necessarily skip Comic-Con outright, either.  Based on Gunn's comments, a Hall H extravaganza is out of the question, but perhaps Marvel will have a presence on the Con floor.  With Ant-Man hitting right after the Con, there's likely to be some kind of promotion at the annual nerd mecca, but not the standard issue panel.

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