'The Social Network' Set For Theatrical Re-release, Plus DVD Info

Thursday, 06 January 2011 01:33 Written by  Matt Molgaard
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'The Social Network' Set For Theatrical Re-release, Plus DVD Info

Now that awards season is upon us Sony has taken the liberty to remind voters of the power behind The Social Network. How, you ask? Well, how about by rereleasing the film in approximately 600 nationwide theaters on January 7th? And how about following that tactical maneuver by releasing the DVD just four days later, on Januray 11th with, oh, say 8 hours of extra footage?

That’s the plan, as well as to surpass the $200 million worldwide box office mark. That should be a meager feat, as the film has already grossed $93 million domestically, with a foreign take of $103 million.

So while fans get a fresh reminder of the brilliance behind The Social Network (and the marketing), the studio walks away with a nice financial number exceeded, and a strong award presence. Sounds like a win-win situation.

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