'Girl Walks Into a Bar' has a Trailer

Thursday, 17 February 2011 13:16 Written by Jordan DeSaulnier

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Would you believe that a movie starring Carla Gugino, Zachary Quinto, Rosario Dawson, Danny DeVito, Josh Hartnett, Emmanuelle Chriqui, Robert Forster, and Alexis Bledel was set debut not in theaters, but free online courtesy of YouTube and Lexus, as the car company looks for a novel means to promote its new CT 200h Hybrid vehicle? What if there was a new trailer to confirm that the film, Girl Walks into a Bar, does, in fact, exist? Go ahead, give it a watch and read on.

Girl Walks into a Bar is directed by Sebastian Gutierrez, who also directed Gugino in the upcoming Elektra Luxx. Dave Nordstrom, Lexus' Vice President of Marketing, explained, "It seems fitting to support this initiative as we launch our most unconfined vehicle yet—the CT 200h hybrid —in a space that we know will reach an unconventional, sophisticated audience." For real, this movie will have its YouTube exclusive debut on March 11th.

Is this merely a marketing gimmick, or is this indicative of this bold new frontier of film distribution?

Source: Collider