Your Brain on NZT: 'Limitless' Movie Contest Launches

Monday, 28 February 2011 00:00 Written by  iamrogue
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Your Brain on NZT: 'Limitless' Movie Contest Launches

Relativity Media and Rogue Digital launched "This is Your Brain on NZT: Limitless Movie contest" today.

In order to win an iPAD, participants are asked to create their own version of the Brain on NZT: LIMITLESS commercial (see both versions below) and submit their video response via YouTube.

What is NZT exactly? Click here to see the original NZT commercial featurning Bradley Cooper.

The NZT commercial is inspired by the US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that shows an egg frying in a pan and says, "This is Drugs; This is Your Brain on Drugs; Any Questions?" TV Guide named the commercial one of the top one hundred television advertisements ever.

In the Limitless commercial spoof, the viewer is shown a clear pill (NZT) and the voice says, "This is NZT; This is Your Brain on NZT (Insert Your Footage Here); Any Questions?" Of course, the way a viewer can respond is, well, limitless!

To download the footage in order to edit your own version, you can do so here: http://www.iamrogue.com/media/limitless/NZT_PSA_InsertFootage.mov

To submit your video response, just go to the video by clicking here, go to comments, and choose "Create a Video Response."

The contest runs until March 21st. It will be fun to view the myriad of responses YouTubers will come up with.

For all the information on the Limitless Movie Contest, click here.

Watch the spot This is Your Brain on NZT below.


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