Brandcameo Awards: Apple, 'Iron Man 2' Top Product Placement in 2010

Monday, 28 February 2011 15:26 Written by  Jordan DeSaulnier
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Brandcameo Awards: Apple, 'Iron Man 2' Top Product Placement in 2010

Product placement.  Seemingly everybody hates it, yet we all take a certain cynical joy in pointing out egregious instances of attempted product promotion in movies.  The folks at Brandchannel have turned product placement into an obsession, cataloging instances which products turn up, where, and how often.  And since everybody loves movie-based awards, they have taken to issuing annual Brandcameo Awards, recognizing excellence and egregiousness in product placement.  With a whopping 64 featured products, Marvel's Iron Man 2 won the award for most product placement in a single film, while Apple easily took the overall product placement award, as its products were featured in 30% of films that reached number one at the box office in 2010.  Read on for the full list of Brandcameo winners.

Overall Product Placement: Apple

Achievement in Product Placement in a Single Film: 'Iron Man 2' with 64 placements

Worst Product Placement: 'Wall Street 2: Money Never Sleeps'

Product Placement Achievement in an Oscar-Nominated Film: 'The Fighter' (Budweiser)

Product Placement Achievement in a Foreign Film: 'Color Me Love' (Apple)

Award for Best Role in a Supporting Product Placement: The Prius in 'The Other Guys'

Award for Product Placement Impact: EA Sports and Gatorade

Lifetime Achievement Award for Product Placement: Glock

Award for Product Placement Stunt Double: The Ducati in 'Knight and Day'

The E.T./Reese's Award for Achievement in Press Coverage: 'Iron Man 2'

Cleo McDowell "My Buns Have No Seeds" Award: 'The Town's' Verizon alternative, Vericom

Coca-Cola Kid Award for Product Placement Title: 'The Joneses'

Wayne's World Award for Product Placement Product Placement: 'The Joneses'

Award for Unwanted Product Placement: Pfizer and 'Love and Other Drugs'

The Forrest Gump Award for Achievement in Reverse Product Placement: The Bella
Engagement Ring in 'Twilight: Eclipse'

My favorite entry is Worst Product Placement winner Wall Street: Money Never Sleeps, which had 43 instances of product placement, but they were all done artlessly enough to elicit more laughter than a lot of comedies can manage.

Take a look at Brandchannel's full article on their Brandcameo Awards, where they provide much more detail on each selection.  It's fascinating and funny reading.

Big thanks to Cinematical for putting this out there.

Which is your favorite bit of product placement from 2010?

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