'Limitless' Has An NZT-Powered New York Premiere

Wednesday, 09 March 2011 10:36 Written by  Jordan DeSaulnier
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'Limitless' Has An NZT-Powered New York Premiere

Last night in New York, the premiere for Relativity Media's latest film, the thought-provoking thriller Limitless starring Bradley Cooper, Abbie Cornish, and Robert DeNiro, provided all the glamor that you'd expect from a world premiere event.  Of course, there was a cavalcade of famous faces on the red carpet, including the film's stars, as well as Jason Bateman, Russell Simmons, Patricia Clarkson, Alyssa Milano, and even Inside The Actor's Studio host James Lipton, amongst many others.  Also on hand were Relativity founder, CEO, and Limitless producer Ryan Kavanaugh, along with world-renowned British entrepreneur Richard Branson, who also produced through the new film division -- Virgin Produced

Limitless is directed by Neil Burger and stars Bradley Cooper as Eddie Morra, a down-on-his-luck copywriter who stumbles into possession of NZT, a drug that unleashes the brain's full potential.  Though the drug powers Eddie to immediate success, it also puts the newly super powered Eddie in potentially fatal danger.  Of his most high profile role as a leading-man so far, the Hangover actor told Access Hollywood, "I feel very grateful that Relativity was kind enough to let me play that role."

Cooper also had an answer ready right away when asked if he would ever consider taking NZT.  "Absolutely.  Oh yeah, yeah," he responded.  As to what he would do with his mind so completely focused, Cooper explained,  "It's boring.  I would probably learn as many languages as I could."  He added, "I have a bunch of instruments laying around the house that I don't know how to play, so I finally would be able to learn them."

Leading lady Abbie Cornish, who also stars in the upcoming Sucker Punch, would also sample the mind-enhancing drug.  "I would take the drug, yeah."  She did add a condition though, saying, "If there was no side effects and horrible things and addiction that you have to deal with, I think it would be an amazing adventure."

She added, "You wouldn't want to live in that suspended reality.  To have an adventure on it, for a day," she says, could be "amazing, but you wouldn't want to live in it."

Luckily for moviegoers, they won't have to live in it.  Instead, they can go for an unforgettable, NZT-infused ride with Bradley Cooper, Robert DeNiro, and Abbie Cornish when Limitless opens nationwide on March 18th. 

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