Relativity Teams with Fox Home Entertainment for Multi-Year Distribution Deal

Thursday, 10 March 2011 00:00 Written by iamrogue

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Relativity Teams with Fox Home Entertainment for Multi-Year Distribution Deal

Relativity Media announced today it has forged a multi-year distribution deal with Twentieth Century Fox Home Entertainment that will cover the marketing and distribution of Relativity’s films on DVD and Blu-ray. Twentieth Century Fox Home Entertainment will release upcoming titles on Relativity’s schedule including Limitless, Immortals and their untitled Snow White film. This deal enhances Relativity’s marketing and distribution infrastructure, following last year’s acquisition of Overture’s marketing and distribution teams, their Netflix pay deal and Technicolor partnership.

Relativity is now a fully integrated studio with the ability to competitively release both Relativity-produced and third-party pictures across all media.

“Fox is widely regarded as an industry leader in home entertainment,” said Relativity’s President, Michael Joe. "We are thrilled that Fox will be marketing and distributing our product alongside its own impressive line-up."

Steve Bertram, Relativity’s COO, said, “The team at Fox is extremely talented, and incredibly well regarded by customers, filmmakers and suppliers. We are confident that we’ve found a terrific home for our upcoming projects.”

"Relativity has quickly proven that they are a force in the industry,” said Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment, “We are thrilled to partner with them to drive a very exciting slate of films."