Opening on Friday, March 18 in 2,756 locations in North America, the film impressively took the top spot by grossing an estimated $19 million—far exceeding industry expectations and projections. Limitless is a paranoia-fueled action thriller about an unsuccessful writer whose life is transformed by a top secret “smart drug” that allows him to use 100% of his brain and become a perfect version of himself. His enhanced abilities soon attract shadowy forces that threaten his new life.
The film is directed by Neil Burger and written by Leslie Dixon, based on the novel Limitless (originally The Dark Fields) by Alan Glynn. The film was produced by Leslie Dixon, Scott Kroopf, and Ryan Kavanaugh and co-produced by Virgin Produced, Sir Richard Branson’s first film from his newly formed production company.
Watch the winning video response to This is Your Brain on NZT below:
Watch the original PSA spoof for the film, Limitless:
Are you going to check out the movie everyone is talking about this weekend? Leave a comment below.
