Relativity Media Now Has an Overture

Friday, 23 July 2010 18:47 Written by  Alexandra Davis
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Ryan Kavanaugh

Last week Relativity Media made a relatively large expansion.

News came Friday that Relativity has acquired the distribution and marketing arms of Overture Films. With this deal, 45 members of Overture's staff will transition over, including Peter Adee, Overture Films’ President of Worldwide Marketing, Distribution and New Media, and Kyle Davies, Executive Vice President Theatrical Distribution.


Starz Media formerly owned Overture, but has been looking to unload the property as it focuses on the creation of original pay-channel content. This was the perfect opportunity for the growing Relativity Media; as CEO Ryan Kavanaugh put it, “We are in a great position to bring the marketing and distribution savvy of Peter and Kyle, and their teams to our home at Relativity...As we've been expanding this area of our business finding a team with the experience and breadth and depth that Peter and Kyle's have couldn't have been a more perfect fit."

For more information, see the press release published at Relativitymedia.com

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