Comic Con is never short on unusual promotions. But this one easily stood out as crowds gathered around the block for the free food and a chance to get a look at the new film. Complete with a ‘Machete’ themed taco truck and “border gates” for the people not able to get in, there were a whole lot of reasons to get excited about watching Danny Trejo terrorize some very bad men.

Those gathered were given a special sneak peek at seven minutes that are most definitely NSFW. You know what they say, feed the stomach and feed the mind. Bloody violence and tacos made for a perfect way to rock the Comic Con.

For those of you salivating for more on Machete, we’ll be covering this awesome looking flick which will arrive in theatres on September 3.

Source: First Showing