Activity Goes 80's: 'Paranormal Activity 3' Trailer and Twitter Campaign

Wednesday, 28 September 2011 13:24 Written by Jordan DeSaulnier

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Activity Goes 80's: 'Paranormal Activity 3' Trailer and Twitter Campaign

Paramount Pictures effectively gave notice that the campaign promoting Paranormal Activity 3 is beginning in earnest with the first official one-sheet, revealed last week. Just in case you didn't get the message loud and clear, there's now a full-on teaser trailer for the found footage horror movie, which is actually a prequel, taking the story back to 1988, when Tom Cruise reigned supreme with Rain Man and Cocktail, neither of which has any bearing on Paranormal Activity 3. Not only is there now a trailer, but the studio also rolled out the “Tweet To See It First” campaign, whereby the film will debut three days early in those cities that Tweet the hardest for it.

While Paranormal Activity 2 wasn't screened for critics beforehand, it's been pretty much completely accepted that the second sequel will screen tonight at Fantastic Fest in Austin, a festival jam-packed with internet critics.

Ariel Schulman and Henry Joost, who directed last year's controversial documentary Catfish, take over as directors of the franchise created by Oren Peli and continued by Tod Williams with last's year's sequel. No word yet on whether or not Schulman's brother Nev will naively fall for a woman he meets online who turns out to be a married ghost or ghoul. The cast for this round of activity includes Sprague Grayden, Mark Fredrichs, Katie Featherston, and Lauren Bittner. All except for Bittner, have, of course, appeared in previous installments.

Paranormal Activity 3 is set to hit the vast majority of theaters on October 21st, but to find out how it could drop on October 18th in your burg, take a look at the official press release on the "Tweet To See It First" Twitter shenanigans:

HOLLYWOOD, CA (September 28, 2011 – In an unprecedented move, Paramount Pictures will debut PARANORMAL ACTIVITY 3 exclusively in cities where the most fans “Tweet To See It First”. This first ever of its kind campaign launched today at 8:00 a.m. PDT and is open to fans worldwide. PARANORMAL ACTIVITY 3 will premiere on October 18^th in the top 20 cities with the most tweets, 3 days before the film’s global release.

“The support of this franchise from the online community is phenomenal. We again look to reward them for that support by offering them the chance to see it first, this time expanding our reach globally,” said Rob Moore, Vice Chairman of Paramount Pictures.

To vote, fans can go to www.ParanormalMovie.com and select their city from a global map, which will also serve as the point of entry to create a tweet with a special set of hash tags that link directly to twitter. Once a tweet posts, it counts as a vote. A leader board will show the top 20 global markets in real-time.

The “Tweet To See It First” competition is available to audiences worldwide and ends at 11:59 p.m. PDT on Thursday, October 13^th. The top 20 cities will be announced on Friday, October 14^th.

PARANORMAL ACTIVITY 3 is produced by Jason Blum, Oren Peli and Steven Schneider and directed by Henry Joost and Ariel Schulman from a screenplay by Christopher Landon. Follow PARANORMAL ACTIVITY 3 on Twitter at www.Twitter.com/TweetYourScreamfor audience reactions and important announcements.