Watch an Oh-So Brief 'John Carter' Super Bowl Spot Tease

Tuesday, 31 January 2012 09:25 Written by  Jordan DeSaulnier
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Watch an Oh-So Brief 'John Carter' Super Bowl Spot Tease

With just under a month and a half until the movie actually opens domestically, Disney still has a lot of work to do selling John Carter to a mainstream audience.  Most people don't know Edgar Rice Burroughs' A Princess of Mars from Adam, given that it's a nearly one-hundred year old science fiction adventure tale, so the studio can't exactly sell John Carter as a much-loved, seminal story finally making it to the screen after so many fruitless attempts, nor can they hang it all on a filmmaker audiences recognize, like James Cameron's Avatar

A big spot during this Sunday's Super Bowl festivities is no doubt a crucial part of Disney's plan to bombard the world with John Carter in the weeks leading up to its actual release.  In order to build awareness of a promotional tool designed to build awareness, the studio has released a tease of the Super Bowl TV spot into the online wilds.

You might think, based on the player below, that the tease is a healthy twenty-two seconds, but it is in fact less than half of that.  The rest is contest information and such.

The film tells the story of an ex-Civil War soldier who inexplicably wakes up on the surface of Mars, where he becomes a messianic warrior in an ancient battle between alien species.  Taylor Kitsch plays the title character in his first big leading role.  The actor played charismatic bad boy Tim Riggins on Friday Night Lights ("Oh, if only someone could tame him.") and showed up in what was basically an extended cameo as Gambit in X-Men Origins: Wolverine, but John Carter represents a big step.  2012 could well be remembered as the Year of Kitsch, since he's starring in this, Battleship, and Oliver Stone's Savages.

It's also a big step for director Andrew Stanton, who is making his live action directorial debut after having helmed Finding Nemo and Wall-E at Pixar, where he's part of the brain trust.  Stanton adapted the Burroughs' story with fellow Pixarian Mark Andrews and Michael Chabon, the Pulitzer Prize-winning author behind The Amazing Adventures of Kavalier and Clay.

Kitsch plays the title role, but Lynn Collins plays the Princess of Mars herself, and they're surrounded by a cast that includes Willem Dafoe, Dominic West, Mark Strong, Polly Walker, Ciaran Hinds, Thomas Haden Church, James Purefoy, and Samantha Morton.

John Carter arrives in 2D, 3D, and IMAX 3D on March 9th, so pick up some Rogue 3D Eyewear.

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