Full Super Bowl Spot for Sacha Baron Cohen's 'The Dictator'

Wednesday, 01 February 2012 11:16 Written by  Jordan DeSaulnier
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Full Super Bowl Spot for Sacha Baron Cohen's 'The Dictator'

Did it strike anyone as slightly ridiculous that yesterday we saw two ten-second previews of the John Carter and The Avengers Super Bowl spots?  Commercials are one thing, but commercials for commercials is a whole different level.  Another movie that will be showing up during the copious commercial breaks of America's favorite sporting event is The Dictator, the new comedy starring Sacha Baron Cohen and directed by Larry Charles, the guy behind Borat and Bruno.  The comedy has sidestepped showing a ten-second peek and instead just released its first TV spot wholesale online for your viewing pleasure several days before the big game.

The trailer, which debuted at the UK site Hey U Guys, starts out like a mock-epic, adopting the big bassy style of a Transformers or Inception trailer and acknowledging its topicality with formerly-living world class dicksplashes Muammar Gaddafi, Saddam Hussein, and Kim Jong-il.  Then His Excellency General Aladeen interrupts the Super Bowl broadcast with a special message.

Cohen is actually playing two roles here, the megalomaniac ruler of fictitious Middle Eastern nation Wadiya and a humble goatherd with whom the dictator trades places.  The story, written by Cohen, Alec Berg, Jeff Schaffer, and David Mandel is loosely based on the novel Zabibah and the King, an allegorical romance said to have been written by Saddam Hussein himself.

You wouldn't know it from the Super Bowl spot, which naturally focuses on Megan Fox appearing as herself, but the female lead in this movie is actually Anna Faris.  The cast includes the great Ben Kingsley, as well as a whole bunch of ringers who are proven comedic commodities, like J.B. Smoove, John C. Reilly, Jason Mantzoukas, B.J Novak, Bobby Lee, and Kevin Corrigan.

Plenty of people thought Baron Cohen was a one-trick pony after Bruno failed to live up the impossible standard set by Borat, but anybody familiar with his prior work knows the guy is a damn whirlwind.  His fantastic work in Hugo proved there's even more to him, and I'm genuinely excited for The Dictator, which arrives on May 11th.

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