Marc Webb, the (500) Days of Summer director making his sophomore feature with The Amazing Spider-Man, is the subject of an interview in the Comic-Con Annual Magazine, and Latino Review got a hold of a copy.  In that interview, Webb addressed that the marketing effort has adopted the tagline, "The Untold Story," saying that though this is another telling of Spidey's origin,

"It’s really important for us to be able to communicate that this isn’t a remake of Sam Raimi’s movie. There’s a new territory, there’s a new villain, it’s a different Peter Parker."

While the relationship between Peter and love interest Mary Jane was central in Raimi's films, the reboot instead involves classic Spider-Man love Gwen Stacy, played by Emma Stone.  Webb mentioned this, saying,

"We’ve seen Mary Jane. I also think that Gwen Stacy is a young scientifically minded woman who’s super smart, maybe even a little bit smarter than Peter at times. I like that dynamic, that there was a rivalry between the two of them in some way. And I think Emma and Andrew’s chemistry really describes that in a fun, very intimate way."

But on to the sense of humor.  The one trailer for The Amazing Spider-Man suggested that this Peter might be more of a brooder, focused on the disappearance of his parents years before.  This was probably done, like the tagline, principally to distance this film from its predecessors, and Webb explained that Garfield will be embodying the smartass Spider-Man sense of humor, saying,

"There’s this trickster quality we were very keen on exploring, with that humor and that fun and that wisecracking stuff. We wanted to keep that alive, but we wanted it to be realistic. We wanted that humor to come from a real place. My aim was to create a world where you could feel all those emotions. There are certainly darker, more intense feelings in this movie. There is betrayal, there is tragedy, but there’s also humor and romance. So it’s a very complex bouquet of emotions, but what you have to tread on is what feels authentic and what feels real, and you have to earn those different emotions. There are moments of furiousness and gravity, absolutely. But are there moments of humor and levity and whimsy? Absolutely. Andrew was really great. He used this term to describe Peter Parker in Spider-Man and Spider-Man in particular: he’s a trickster. He was like “How would Spider-Man web this guy? He’d give him a wedgy or he’d dos some awful graffiti.” There’s a punk rock quality to Peter Parker that’s really irreverent and fun and that’s something that Andrew embodies in a way that we haven’t seen before. Certainly the materials that have come out have a darker sentiment or there’s a darker projection, but we’re very keen on staying loyal to the humor of Spider-Man."

That makes sense.  The footage shown at last year's Comic-Con involved Spider-Man having a lot fun of with a would-be carjacker.  We know that the primary comic influence on this new film is the Ultimate Spider-Man series written by Brian Michael Bendis, whose Spider-Man is even more of a smartass than other versions (or he was until he died).

We'll get a feel for Peter Parker's sense of humor when The Amazing Spider-Man hits theaters in 3D on July 3rd (snag some Rogue 3D Eyewear right here).