'Pacific Rim' Viral Effort Kicks Off: Kaiju Attack and Jaeger Blueprints

Wednesday, 28 November 2012 14:17 Written by  Jordan DeSaulnier
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'Pacific Rim' Viral Effort Kicks Off: Kaiju Attack and Jaeger Blueprints

With just a few weeks until a trailer formally introduces moviegoers to Pacific Rim, Warner Bros. has begun a viral marketing effort to drum up anticipation for a good look at Guillermo del Toro's huge scale monsters vs. robots summer movie.

Written by Travis Beacham, the new film from the director of Pan's Labyrinth, Hellboy, Cronos, The Devil's Backbone, and Blade 2 takes place about fifteen years in the future.  By then, most of the planet's resources are devoted to combating the kaiju, massive creatures that emerge from a cortex and the Pacific Ocean and lay waste to the world at large.  Humans combat the kaiju with equally huge Robot Jox-style mechs that can go up against the beasts. 

While the film takes place after a decade and a half of interspecies war, this new viral video is more contemporary, showing the emergence of a kaiju that goes about destroying San Francisco, paying special attention to the city's most famous landmark.  It's worth noting that the quick video isn't indicative of Pacific Rim's actual style or setting, but it does give our best look thus far at the kaiju.

Just as the appearance of the various kaiju remain quite mysterious, the overall look of the jaegers has been kept quite successfully on the down low.  Overseen by the Pan Pacific Defense Corps, the jaegers are piloted by human pilots, pairs of whom must operate a single jaeger via a neural link in tandem, as the complexity of the machines would overload a single brain.

There are many different types of kaiju, and corresponding jaegers to fight them across any landscape.  One such jaeger is the Gipsy Danger, a digital blueprint of which showed up at Wired today.  It's not exactly a reveal of a full jaeger, but it does show off the overall design style, eschewing Transformers-style business in favor of a recognizable shape.

Charlie Hunnam, Rinko Kikuchi, and Idris Elba play the central jaeger pilots, leading an eclectic cast that also includes Charlie Day, Clifton Collins Jr., and del Toro's trust companion Ron Perlman.

The first Pacific Rim  trailer is expected to arrive with The Hobbit: An Unexpected Journey, an odd coincidence given that del Toro spent a few years developing The Hobbit before eventually abandoning the then two-part fantasy adaptation.

Anyways, Pacific Rim arrives in theaters nationwide on July 12, 2013, and test audiences have reportedly been over the moon, so if you weren't already exciting, that might help a little.

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