All of these make their cases for the big movies they represent, but the secrecy J.J. Abrams and co. have maintained around Star Trek Into Darkness, as well as Abrams's new gig directing Star Wars: Episode VII, make that one of special interest. The spot for Fast & Furious 6, meanwhile, represents our first look at footage from Justin Lin's latest Furious sequel, the title of which was just officially revealed yesterday with the theatrical one-sheet.
And then we've got the Iron Man 3 spot, which heralds the film of Marvel Studios' Phase Two with the familiar gravity of the first trailer, as well as a big heroic Iron Man moment from an aerial action sequence.
With no further ado, here's a rundown of the Super Bowl XLVII TV spots:
Star Trek Into Darkness
World War Z
The Lone Ranger
Oz the Great and Powerful
Fast & Furious 6
Iron Man 3