Today being April Fool's Day, Sony Pictures smartly directed attention towards this ensemble horror-comedy with a faux trailer for Pineapple Express 2. That delightful slice of wish fulfillment was but a taste of the shenanigans afoot in this actual red band trailer.
Set for June 14th, This Is the End marks the directorial debut of Seth Rogen and Evan Goldberg, the Canadian duo who wrote Superbad and Pineapple Express. The story finds a bunch of familiar actors/musicians/famous people playing themselves at a debauched party thrown by James Franco at his home in the Hollywood Hills. When the apocalypse interrupts, though, it's just Franco, Seth Rogen, Jay Baruchel, Craig Robinson, Jonah Hill, and Danny McBride left trying to survive in a ruined world.
The trailer, which debuted at Machinima tonight, can be divided into three distinct sections. The first stretch busies itself dropping many, many cameos and establishing Michael Cera as a horrifying id-monster. Then the second is concerned principally with killing off its cameos. Finally, the third has our heroes struggling to stay alive as they ration a candy bar and Robinson screams, "We're actors, man. We pretend to be hard. We soft as baby shit!"
That last section also gives a few little teases of what's actually behind the end of the world. We see some alien-style blue beams and glimpse a big, deadly creature.
So cameos included in the trailer: Mindy Kaling, Rihanna, Christopher Mintz-Plasse, Aziz Ansari, Kevin Hart, Jason Segel, David Krumholtz, and Emma Watson.
Watson gets a particularly great moment there. Back when This Is The End was coming together and titled The Apocalypse, her Harry Potter co-star Daniel Radcliffe was associated with the comedy for a time, but Rogen explained that the material goes very, very far, and speculators have speculated that Radcliffe may not have wanted to partake in some of the ridiculousness. Apparently Watson has no issues, though.
Both Rogen and Baruchel have said that the cameos themselves aren't the joke so much as seeing celebrities dying or deceased is the idea, and based on the trailer, it looks like they've taken it to a sublime extreme.
The film is based on a trailer that Baruchel and Rogen made several years ago entitled Jay and Seth versus the Apocalypse. It's a whole different thing, and you can give it a watch right here: