According to the ever-reliable Deadline.com, the official line is that Summit is "allowing moviegoers to celebrate Bella’s birthday with their friends" in 1,187 theaters in North America. The film made $298 million domestically, so this should be enough to push it over the $300 mark, if nothing else.

According to her Twilight Wiki page (yep, it exists), Bella's birthday is on September 13th. However - SPOILER ALERT - her "vampire" birthday evidently happens three days before. On the 10th. Which is this Friday. Hence, you've got a re-release. And with no new Twilight film until November 2011, I guess every little bit counts...

That's the quick anatomy of a cash-grab, folks.

Are you planning on seeing Eclipse again in the theater?

Source: Deadline.com