It's First Contact in A 'Man of Steel' TV Spot and Another Poster

Monday, 13 May 2013 07:28 Written by  Jordan DeSaulnier
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It's First Contact in A 'Man of Steel' TV Spot and Another Poster

The latest TV spot for Man of Steel ladles on the messianic imagery even harder than its predecessors, but gives Russell Crowe a break from gravitas duty. 

It's a stunner nonetheless, and its accompanied by yet another poster, one that should go at least a little way towards making you believe a man can fly.

With just over a month until the cinematic Superman reboot hits theaters in 2D, 3D, and IMAX 3D on June 14th, Warner Bros. and Legendary Pictures have been releasing both commercials and posters at a steady clip.  On the TV spot side of things, most thirty second peeks we've seen so far mix Jor-El narration with footage both familiar and new, each spot sprinkled with glimpses at the massive scale and accelerated action in Man of Steel.

For this new spot, Superman's Kryptonian dad tags out and allows some Earthlings to comment on his boy, with Laurence Fishburne and Kevin Costner supplying food for thought as Daily Planet Editor in Chief Perry White and Jonathan Kent.  The latter boils down his adopted son's dilemma, saying that he has a choice to make between anonymity and standing proud before humanity.

White, meanwhile, asks a very simple question at the heart of Man of Steel, saying, "Can you imagine how people on this planet would react if they knew there was someone like this out there?"

Oh, plus Michael Shannon's General Zod has a RoboCop-style knife that slides out of his Kryptonian armor.  Probably for slicing sandwich bread or something.

Earlier this year, David S. Goyer, the Blade and Batman Begins writer who cooked up the whole notion of this new take on Superman's origin, explained, "It just struck me that if Superman really existed in the world, first of all this story would be a story about first contact.”

“He’s an alien.  You can easily imagine a scenario in which we’d be doing a film like E.T., as opposed to him running around in tights," he continued.  "If the world found out he existed, it would be the biggest thing that ever happened in human history.  It falls into that idea of trying to humanize the inhuman.  He’s made out of steel, he’s not made out of flesh, metaphorically speaking.  We are portraying him as a man, yet he’s not a man.”

This thematic focus is very much on display in the spot above.  And it looks very compelling.  Superman's been kicking around for 75 years, so we take for granted just how weird the idea of a godlike, handsome alien protecting Earth really is.  Man of Steel sounds determined to hit home just how horrifying this guy's power would be for the rest of us.

Hopefully Zack Snyder's film is thematically tight and meaningful.  Even if not, then Snyder will pretty surely involve no shortage of cool visuals.  Like the one on the poster below, which gets a lot of mileage from Henry Cavill's Supes going airborne, just like the two posters we saw a few days back.

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