This Is the End finds humble Canadians Seth Rogen and Jay Baruchel attending a huge party at Franco's house in Los Angeles. Their hobnobbing with a cadre of celebrities is interrupted, however, by the apocalypse. As the end of days kicks off very suddenly, the revelers start dropping like flies. Rogen, Baruchel, and Rogen retreat inside, where they attempt to ride out the world's end alongside Craig Robinson, Danny McBride, and Jonah Hill.
All of the movie's six leads play strange versions of themselves, deliberately playing the public's perception of them. In addition to starring in blockbusters and lower budget fare, Franco is known as an academic, a writer of fiction, a filmmaker, and a painter. So in This Is the End, his house is decorated exclusively with paintings by the actor himself.
And it seems the joke has gone beyond the screen, out into the real world. Working in collaboration with Anna Kooris and Jose Colocho, the actor contributed to the This Is the End hype with two murals painted in Los Angeles and Brooklyn. Specifically, at Melrose and Fairfax in the former then Bedford and Grand in the latter.
Take a look at a little video of Franco at work on Melrose. It's peppered with footage from the film, including an exchange between Franco and Baruchel that amuses me to no end.
This Is the End is set to hit theaters nationwide on Wednesday, June 12th.
The apocalyptic comedy marks the directorial debut of Seth Rogen and Evan Goldberg, who have written and/or produced damn fine movies such as Pineapple Express, Superbad, and 50/50. They chose an unusual for their first shared director credit, expanding upon the short film Jay and Seth vs. the Apocalypse. The result is a film that mixes elements of summer movie action and hyper-vulgar comedy, apparently to great effect.
Word on This Is the End so far is very strong, and we can't wait for Wednesday.