That's pretty much how a studio is guaranteed to use such bite-sized thirty-second spots, which promise plenty of thrills.
Sandra Bullock and George Clooney star as Ryan Stone and Matt Kowalsky, a medical engineer on her first spacewalk
and an old pro of an astronaut, respectively. Their spacewalk goes very
wrong when satellite debris rains down, though, and from there, Gravity is a struggle for survival in the most inhospitable setting imaginable. These two – the only characters onscreen in the movie – are in a desperate race to save themselves, trapped between floating in the void of space or burning up in Earth's atmosphere. Or running out of oxygen. Or freezing. Or any number of grisly ends.
Obviously Gravity ought to contain plenty of thrills, but these TV spots aren't exactly representative of the movie's style. Cuaron has honed his facility with exceptionally long and complex takes with films like Y tu mama tambien, Harry Potter and the Prisoner of Azkaban, and especially Children of Men. Here, he takes that to an even more mind-boggling extreme, very rarely cutting and instead letting the desperation play out in hypnotically maintained shots.
But the TV spots, here thanks to The Film Stage, definitely get the job done.
Just last week we saw a bunch of new stills and two international posters promoting Gravity. Check those out by clicking here.
Apparently the film is exceedingly cutting edge in its approach to visual effects. During a Gravity press conference at Comic-Con, Bullock explained, "To me, it was all sort of fantastical and futuristic, which made it exciting and magical and frightening all in the same breath. But I had to be very true to what someone was dealing with who would be in my position, or the character’s position, which is factual today. And I wanted to be really accurate so we had a lot of incredible specialist who did just that – there was several times I was able to call up to space and ask questions and they answered – I had to be very human in this technologically advanced space that felt very futuristic to me because it had never been done before on film, so I had the benefit of both."
Gravity opens in 2D, 3D, and IMAX 3D on October 4th.