After that avalanche of The Dark Knight Rises material earlier today, it seems only right that this summer's other remaining superhero movie should get a moment to shine.  That would be The Amazing Spider-Man, and it's shining through three new image scans, two of which highlight Dr. Curt Connors at different stages in his transformation into the villainous Lizard.  Another shows what happens to a high school chemistry lab when a giant lizard-man fights a nimble spider-man.

Perhaps sensing the trepidation regarding what many potential moviegoers see as a premature rebootenizing, Sony Pictures has been happy to show off plenty of footage from The Amazing Spider-Man.  Just last week, a four-minute "super-preview" debuted during America's Got Talent, in addition to different trailers and a sizzle reel screened earlier this year.  Now, a selection of folks seeing Men in Black 3 will be treated to a six-minute Spidey preview.

A quartet of new behind the scenes images from The Amazing Spider-Man have emerged online.

While the second full-length trailer released this month displayed plenty of CGI webslinging, one way in which director Marc Webb and co. are distancing the reboot from the previous films by Sam Raimi is by utilizing an even greater amount of live stunt work for Peter Parker's preferred mode of transport.  These images focus on that stunt-y business, with Andrew Garfield and his stunt double William Spencer on set doing Spider-Man stuff.

As promised last week, a new "Super Preview" for The Amazing Spider-Man debuted tonight during the season premiere of America's Got Talent.  "What in the hell is a super preview," you ask?  Well, in this case, it's four minutes worth of footage from the 3D reboot of Marvel's webslinging hero.

Sony Pictures hasn't slouched in its viral marketing effort for The Amazing Spider-Man.  The viral component has actually been vital to the overall effort, so it's no surprise that a new behind-the-scenes featurette focusing on the Lizard has been unearthed through the participatory following of online breadcrumbs. 

There are actually two new videos featuring Rhys Ifans as Dr. Curt Connors, but it's the second one that's of greater interest, as it has talking head snippets of Ifans and director Marc Webb.  It also shows off quite a bit of new footage from the franchise reboot, including some brand new looks at the transformation of Connors into the villainous Lizard.

Late last month, an international poster for The Amazing Spider-Man played on the iconic masked superhero created by Stan Lee and Steve Ditko all of fifty years ago.  Now, we're officially in the dog days of summer movie season, and three all-new international character posters eschew the iconic in favor of presenting the three principal characters in Sony's Spider-Man reboot: Peter Parker, Gwen Stacy, and Dr. Curt Connors.

A new 34-second TV spot for The Amazing Spider-Man has landed online, as have two new promotional showing the two stars Andrew Garfield and Emma Stone and their great hair surrounded by webbing.

The TV spot shows off a lot of Spider-Man swinging around action from the franchise reboot, much of which we hadn't seen before now.  There's even a bit of fast-paced fighting between Spidey and his genetically mutated nemesis The Lizard.  More importantly, though, the commercial promises that a new 4-minute "super preview," which will air during the season premiere of America's Got Talent on May 14th.  So either tune in to NBC then or just check online shortly thereafter.

Synopsis: The franchise reboot tells Spider-Man's origin story with some new differences.  A high school outcast, Peter Parker sets out to unravel the mystery of his parents' disappearance years before and stumbles upon superhuman powers, inadvertently helps create the villainous mutated Lizard, falls in love, and becomes your friendly neighborhood Spider-Man.

“This life is not an easy one. I’ve made enemies, powerful enemies. I’ve put those I love in danger. But the one thing that has haunted me my entire life is finding the truth about my parents.”

Actor Andrew Garfield speaks those fateful words as Peter Parker in a voice over during the opening moments of the second and final The Amazing Spider-Man trailer, which premiered on Apple.com at 4PM PST today. The trailer will run in theaters tomorrow with The Avengers (fittingly), while the film is set to swing into theaters on July 3^rd.

As you probably already know, the movie is a reboot of the popular film series based on the classic Marvel comic book character created by the legendary Stan Lee. Ironically helmed by (500) Days of Summer director Marc Webb, the film features Andrew Garfield (The Social Network) as Peter Parker, who by day is an outcast high school student and at night becomes your friendly neighborhood Spider-Man. In addition to Garfield, the film features Emma Stone (The Help) as Peter’s love interest Gwen Stacey, and Rhys Ifans (Anonymous) as his mentor and eventual enemy Dr. Curt Connors/The Lizard.

There's a new theatrical trailer for The Amazing Spider-Man attached to this weekend's The Avengers, but guess what?  It's already online.  Like that new The Dark Knight Rises trailer, this one has preempted its theatrical debut at midnight tonight and can be viewed here and now.

The trailer kicks off with a pretty somber voiceover from Andrew Garfield as the rebooted Peter Parker, making it quite clear that his parents' disappearance is central to this new version of Spidey's psyche and his new origin story.  From there, we get a pretty huge amount of new footage, including no small amount of web-slinging, Lizard-battling, skateboarding, wall-crawling, and police-evading.