Three odd and revealing videos promoting The Amazing Spider-Man 2 don't just overshare on footage and details.
Thanks in no small part of the presence of Stan Lee, they're also pretty fun.
Peter Parker's romantic travails have always been part of the engine that makes Spider-Man run. He's a superhero who has to worry about disappointing his girlfriend even when he's saving lives.
It's welcome, then, that the latest bit of The Amazing Spider-Man 2 promotion deals exclusively with the relationship between Pete and Gwen Stacy.
When is an Amazing Spider-Man 2 poster not just an Amazing Spider-Man 2 poster?
When it's in motion.
Just over two months out from the theatrical release of The Amazing Spider-Man 2, and fans of the 2012 reboot already have to carefully choose whether or not to watch every nugget of new promotion.
Why? Because at this point, the Sony hype-machine is showing off a whole lot of Marc Webb's sequel, covering a whole lot of action beats if not actual mega-spoilers.
A brand new international trailer clocking in at over three minutes, for example, involves no shortage of web-slinging and battle between Spidey and Electro.
Multiple The Amazing Spider-Man 2 trailers have shown quick glimpses of Dane DeHaan going villainous aboard a glider in the sequel.
Still, a solid look at Harry Osborn as the Green Goblin has proven elusive. Until today.
A pair of maybe-too-revealing featurettes give the distinct impression that The Amazing Spider-Man 2 has something to prove.
The third theatrical trailer for this summer's The Amazing Spider-Man sequel piles on the webslinging spectacle, electrical destruction, and quippy little exchanges between Peter Parker and the women in his life.
Your friendly neighborhood Spider-Man has found a new profession, one far more lucrative than crime-fighting or even wrestling.
Based on this batch of half-a-dozen promotional images from The Amazing Spider-Man 2, the wall-crawler has become a model.
No, he's become a supermodel, striking poses with aplomb.
The Super Bowl means superhero movie TV spots, and Sony Pictures is making sure that you're watching the game by dropping thirty seconds of its Amazing Spider-Man 2 mega-spot.
The marketing department at Sony Pictures was apparently bitten by a radioactive spider, because the studio is hyping this summer's The Amazing Spider-Man 2 with an otherwise-inexplicable strength and agility.
A pair of international posters, for example, prime the hype-pump with new looks at Spider-Man himself and Electro, one of several villains menacing the wallcrawler in Marc Webb's follow-up to the 2012 reboot.