Relativity Media and Rogue Digital launched "This is Your Brain on NZT: Limitless Movie contest" on February 28th.  In order to win an iPAD, participants were asked to create their own version of their Brain on NZT: LIMITLESS PSA and submit their video response via YouTube. The winner of the contest is YouTube user, hereAIam, whose video can be seen below and has already garnered over 4,000 views! Congratulations to hereAIam and thank you to all the participants. To view the playlist of the top videos submitted to the contest - click here.

Relativity Media’s Limitless, starring Bradley Cooper, Abbie Cornish and Robert De Niro, led the company to its highest opener as a fully-integrated motion picture studio, announced today by Relativity’s president of theatrical distribution Kyle Davies.

Just how does Sir Richard Branson, the mega billionaire, do it? He has flown across the Atlantic in a hot air balloon, rafted down the Thames with the Sex Pistols, and has been knighted by the Queen.

His mega business, Virgin, includes the Virgin Records chain of stores, the Virgin record label, the Virgin Atlantic Airways, and now, Virgin Galactic for outer space tourism.  He even owns his own island. What is his secret? "NZT," Branson says in a new short video on YouTube.

At the New York premiere of Limitless, the new feature starring Bradley Cooper, Abbie Cornish, and Robert DeNiro,an unusual water-bonding ritual took place between Sir Richard Branson and Ryan Kavanaugh as captured in this cell phone photo.

Last night in New York, the premiere for Relativity Media's latest film, the thought-provoking thriller Limitless starring Bradley Cooper, Abbie Cornish, and Robert DeNiro, provided all the glamor that you'd expect from a world premiere event.  Of course, there was a cavalcade of famous faces on the red carpet, including the film's stars, as well as Jason Bateman, Russell Simmons, Patricia Clarkson, Alyssa Milano, and even Inside The Actor's Studio host James Lipton, amongst many others.  Also on hand were Relativity founder, CEO, and Limitless producer Ryan Kavanaugh, along with world-renowned British entrepreneur Richard Branson, who also produced through the new film division -- Virgin Produced. 

Richard Branson is a very big deal. Who would mess with a guy like that? Especially with the latest news coming from the Virgin camp…

Well apparently a film crew thought it’d be fun to pull a prank on the big guy. It’s all in good fun of course, as it seems to give even more reason to celebrate his latest venture. Check the video out below as Richard Branson gets “PUNK’D” and stick around for more exciting news!