J.J. Abrams and company have managed to keep the lid on the secrets of Star Trek Into Darkness for actual years now.
So if you're expecting a new mega-haul of official stills from the twelfth Star Trek movie to give the game away, you're sorely mistaken.
In a summer* of iron men, Supermen, spacemen, and, uhh, wheelmen, only one summer movie is populated by true British gentlemen: The World's End.
Don't rely on our word. A new picture puts Edgar Wright's murderers' row of an ensemble front and center.
JJ Abrams and his cohorts at Bad Robot are big on burying little clues and viral marketing into promotional material, so it only makes sense that the fresh Star Trek Into Darkness international trailer hid a clue leading to a brand new theatrical one-sheet right out in the open.
When Steven Spielberg and Peter Jackson teamed up for 2011's The Adventures of Tintin, it was with the promise that, for a sequel, the two would switch places, with Jackson directing and Spielberg producing another 3D motion-capture romp for the boy reporter.
So what gives? When could Jackson find the time to actually make the next The Adventures of Tintin?
According to Spielberg, the hope is have the next film in theaters for the holiday season of 2015.
No less a source than director and producer J.J. Abrams is talking up two new additions to his rebooted Federation in this summer's Star Trek Into Darkness. Neither one of these new additions is John Harrison, so relinquish any expectation that the notoriously secretive Abrams has spilled any villainous beans.
Instead, he's talking about the reintroduction of Klingons and Carol Marcus.
Chris Pine makes an excellent Captain Kirk, Zachary Quinto is a tremendous Mr. Spock, and Benedict Cumberbatch will surely provide a resplendent John Harrison – whoever that ends up being – so why not check out all three actors in a pair of new images from Star Trek Into Darkness?
Oh, and another castmember has gone on record saying who the villain of this summer's sequel isn't.
How about two slices of fried gold in the form of two more official images from The World's End, this year's conclusion to Edgar Wright and Simon Pegg's unofficial Cornetto Trilogy?
The game of hyping Star Trek Into Darkness while revealing very, very little of what the film is actually about continues even in the shadow of tomorrow's Christmas holiday. That means a bumper crop of almost a dozen images from the sequel, a pair of magazine covers, and word that Chris Pine's Captain Kirk will be disobeying orders this time. Hard.
Hold onto your butts, because the first official image from The World's End has arrived online, revealing the principal cast in character for Edgar Wright and Simon Pegg's conclusion to the Cornetto Trilogy.
Paramount Pictures has issued the official synopsis for Star Trek Into Darkness.
Like all such synopses, it's deliberately vague to the point of near-meaninglessness, but since J.J. Abrams has kept such a tight lid on this sequel, the synopsis now represents our best idea of the movie's story.