As the nation recovered from last weekend's Super Bowl festivities, it sought entertainment through the movies, resulting in a very busy weekend, resulting in a few minor records being broken. So far in this young year, the box office has been surprisingly robust, particularly considering the often feeble showings throughout 2011. This particular weekend, no less than four major movies opened to well over $20 million, quite an accomplishment on a seemingly unremarkable February frame. Strong showings all around meant that, overall, there was a 30% increase from the comparable weekend last year.
Synopsis: Join the celebration as Star Wars returns to theaters. Discover how the epic story of Anakin Skywalker begins on the big screen for the first time ever in 3D. A young slave boy on the desert planet Tatooine, Anakin is strong in the Force, and an amazing Podracer pilot. Jedi Master Qui-Gon Jinn discovers Anakin and sees his potential to be a great Jedi Knight. Meanwhile, the droid army of the greedy Trade Federation invades the peaceful planet of Naboo as part of a secret plot by the Sith to gain power. In defending Queen Amidala of Naboo, the Jedi Knights will cross lightsaber blades with the deadly Sith Lord, Darth Maul.
Super Bowl XLVI is in the books, ladies and gentlemen. The Vince Lombardi Trophy will spend the next year hanging out with the New York Giants, while Bill Belichick is currently taking an Imperial Shuttle back to the second Death Star so he can brood over the loss in his throne room. Over the course of the game, though, there were plenty of high-profile TV spots for some of this year's biggest movies. We've collected them here so that you can view said TV spots without all that, you know, football.
Hey look, it's five spiffily-designed posters for the 3D rerelease of The Phantom Menace, all apparently intended to remind us all of the days when we thought The Phantom Menace was a good idea. Anyone who was taking in oxygen back in 1999 will have memories of the delirious hype leading up to Star Wars: Episode I - The Phantom Menace. The goodwill towards the Original Trilogy and George Lucas's rare status as a modern mythmaker combined with a perfectly calibrated marketing machine to create total pop-cultural permeation and a collective expectation that The Phantom Menace would inevitably be the greatest human achievement since the pillowcase. Then the movie actually happened and became a symbol of theatrical disappointment and narrative tone deafness.
More than a decade ago, James Cameron's hugely expensive Titantic became the biggest movie of all time up until that point. It was a cultural sensation across all demographics, with pubescent girls in particular flocking to see Leonardo DiCaprio's anachronistic haircut, and boys sitting shocked at the Kate Winslet's earth-shattering nudity. The film even cleaned up at the Academy Awards. And yet, within a year or so, the backlash began. Now that seemingly no one will admit to ever enjoying the film that held them in thrall back in the spring of '98, Titanic will return. A 3D re-release will hit theaters on April 6, 2012, exactly 100 years after the ill-fated ship set sail.
Yesterday at the CinemaCon event in Las Vegas, LucasFilm and Industrial Light Magic announced that that post production company Prime Focus has been hard at work on the 3D versions of all six films in the Star Wars saga, beginning with The Phantom Menace. That first film is set for theatrical release on February 10th of next year, with each subsequent film arriving at yearly intervals.