Imagine, for a moment: You're a major movie studio that paid for Darren Aronofsky's Noah, a biblical fantasy epic that is sure to be as divisive as common sense tells us a Darren Aronofsky Biblical fantasy would be.
With the film hitting theaters this month, how do you blunt the impact of the auteur's polemic Noah yet still put butts in seats?
You have the adorable Emma Watson introduce an action-packed trailer and unveil an official clip that plays up the family man status of Russell Crowe's Noah.
As The Grand Budapest Hotel commercially tears it up in just four locations, a red band trailer for Wes Anderson's latest provides a good idea of just why audiences are flocking to Wes Anderson's latest.
A boatload of promotional material from the upcoming horror tale makes it clear that once you've seen Oculus, you'll never feel too comfortable peeking into even the most innocent-looking mirror.
Relativity Media has unveiled a host of material from the anticipated chiller, from a new theatrical trailer to the first official clip, with five spooktacular images and even a scarifying poster in between.
If you love Frank Miller, then you're going to love this first trailer for Sin City: A Dame to Kill For, which finds the comic book veteran once again directing alongside Robert Rodriguez.
Transformers: Age of Extinction has transformed into trailer mode, rolling out the sequel's first real trailer.
It is by far the most Michael Bay thing you'll see today.
Everything is awesome and everybody loves Lego right now. Everybody also loves Liam Neeson, who next stars in Non-Stop.
You know where this is going: a brickfilm version of the Non-Stop trailer, meaning a little Liam Neeson minifig caught up in all manner of airborne action.
A surreal, intense theatrical trailer a very pretty poster prove that Under the Skin isn't the erotic sleazefest that many folks are hoping for.
Remember how effective the theatrical trailer for Man of Steel was?
Warner Bros. sure does, and the studio's selling The Lego Movie with a clever new trailer that uses Hans Zimmer's super-score and the beats of that super-trailer to tell the tale of a humble but heroic Lego minifig. Also, since Superman is actually in The Lego Movie, he makes an appearance.
Not only do we get a quick listen of Channing Tatum as the Man of Steel in the trailer, but a new TV spot reveals Jonah Hill as the voice of Green Lantern.
The first trailer for The Zero Theorem presents IAR favorite Christoph Waltz in a pronoun-pushing quest for meaning amidst a world that's a funhouse-mirror version of our own.
Since The Zero Theorem is the latest from Terry Gilliam, this reflection of modern culture is distorted into exceedingly weird shapes that will, hopefully, reflect something substantial about the global madhouse we all inhabit.
In a minute and a half, the latest trailer for Maleficent contains only two lines of quick dialogue.
Rather than relying on words, this glimpse at Disney's summer fantasy movie instead relies on striking visuals, a slow musical simmer by Lana Del Rey, a sense of dread, and Angelina Jolie going full-blown bad as the titular villain.